What do job seekers want from a job advert?

What do job seekers want from a job advert?


Whilst you’re not going be blown away by the data revealed in this survey, it doesn’t mean it’s not useful. As one of the world’s largest job and recruiting sites, Glassdoor (along with a little help from The Harris Poll) asked 715 UK 18+ adults who are employed full-time/part-time/self-employed, or not employed but looking for work, what was important to them when looking at job adverts.

As we’ve said, there are no great surprises. Yet in this case, it’s probably a good thing, as they’re the kind of the assumptions that we make about what is important, so it’s nice to see they’re reinforced by data, as apposed to gut instinct.

Here are what job seekers hone in on when it comes to researching job ads:

1)    Salaries (62%)

2)    Location (61%).

3)    Commute (49%)

4)    Benefits (48%)

5)    Good work-life balance (47%)

6)    Employee Reviews (32%)

7)    A good company financial performance (25%)

8)    Brand association (24%)

The survey also goes on to explore where people are looking for jobs and what matters most to workers/job seekers when deciding where to work (but you’d need to contact them for more info on that).

Here’s what Julie Coucoules, Glassdoor’s Global Head of Talent Acquisition had to say, “Job seekers crave transparency on pay, not only to make an initial judgement about whether to consider applying for a job, but also to assess if an employer holds long term potential for them. Quality candidates are typically well-researched and those that go beyond job ads and look for a richer set of background data that includes benefits and employee reviews, among other specific traits about an employer. This means that employers should make information available to job candidates proactively, or they risk missing out on quality candidates applying.”

Wednesday, 25 July 2018

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