Vodafone Group Plc and Sony Pictures team up to promote digital careers

Vodafone Group Plc and Sony Pictures team up to promote digital careers


Back in March 2018, Vodafone launched its Future Jobs Finder tool. It was part of a broader global initiative ‘What will you be?’ which aims to help 10 million young people access digital skills, learning and employment opportunities by 2022.

Now, thanks to a ground-breaking collaboration with Sony Pictures, it’s going to find its way in front of a whole new potential audience in the shape of Spider-Man fans. A core theme of the movie is that anyone can achieve their full potential with the right skills and support. This is also the basic premise of Vodafone’s tool, as reflected in the homepage’s opening gambit of ‘Now anyone can be anything.’

The gamified questionnaire was developed by psychologists, careers experts and training providers, and aims to reveal where the respondent’s potential lies (we were 100% Digital Marketer). The young person then has the choice to either find out what live local job opportunities there are (which are provided by indeed),or explore what courses and free digital training is open to them.

So far, 300,000 young people have completed Vodafone’s Future Jobs Finder tool, which states ‘The future is exciting.’ We really hope it is for this very interesting collaboration.

Andre Seddoh, Vice President International Marketing Partnerships at Sony Pictures, said “We are so excited about this visually ground-breaking movie, as for the first time we open up a different Spider-Man universe – known as the Spider-Verse – where more than one can wear the mask. Within this world we introduce Brooklyn teenager Miles Morales, who like many young people preparing to leap into the next stage of their lives, is struggling to find out who he is and what he is meant to be. By teaming up with Vodafone we can engage with audiences using the inspirational power of this game-changing movie while also helping Vodafone to connect young people with digital jobs and free digital skills training.”

Joakim Reiter, Director of External Affairs at Vodafone Group said, “Our ambition is to help 10 million young people to access digital skills, learning and employment opportunities and our partnership with Sony Pictures will help us accelerate our progress towards this goal by bringing our digital platform, Future Jobs Finder, to more young people who are thinking about their future career. Future Jobs Finder has been specifically designed to help young adults make a connection between their skills and digital careers they may never have thought of. Together we can harness the power of technology, and the excitement around the movie, to engage with young people to help them realise their potential and play a role in closing the digital skills gap.”

Seddoh went on to add, “One of the great moments in the movie is when Peter Parker says to Miles “Don’t do it like me, do it like you,” and this is what we want everyone to take away from this movie and use as inspiration to fulfil their own destiny.”


Photo and youtube video: Vodafonegroup

Tuesday, 4 December 2018

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