Unhappy workers more likely to leave negative feedback online

 

UK workers are becoming increasingly outspoken online about their dissatisfaction with employers, according to research from people management business Lee Hecht Harrison Penna.

The research found Millennials are twice as likely to share their opinions about an employer on the internet as their older colleagues. In addition, when it comes to reading negative employer reviews, Millennials were most likely to take notice compared to their older counterparts.  

According to the findings, a third of Millennial candidates would be put off from accepting a job offer with a company that had negative feedback online, compared to just one in five candidates aged between 35 and 54.

Furthermore, three quarters of millennials would take the time to actively seek out the opinions of existing or previous employees about a prospective employer before applying for a role.

Nick Goldberg, CEO UK and Ireland of Lee Hecht Harrison Penna, said: “The opinions of employees are something employers have long been concerned with, yet what our research highlights is how that feedback is to become even more critical to managing an employer brand with the rise of social media, and in particular networks that specifically target a professional audience like LinkedIn and Glassdoor. This also makes it even more important for organisations to look after their leavers who will have much less to lose in letting the world know what they really think about their ex-employer.

“Bearing these developments in mind, negative ratings of an employer can seriously impact its ability to encourage the best people to join its ranks and stay there. Organisations need to acknowledge this growing issue and then take the vital steps of engaging and developing their employees to future proof themselves.”

The research found taking time as a manager to foster good relationships with direct reports and between colleagues should continue to be a top priority in order to avoid high staff turnover. It showed two in five workers would leave a job due to a poor relationship with their manager and a further third would do so over a poor relationship with a colleague.

More broadly, three quarters of workers admitted to voicing a negative opinion about a current or previous employer. The research highlighted how for those who express these negative opinions, over half are take their grievances home, while a similar proportion complain to their colleagues. Meanwhile three quarters of workers admit they would share, or have shared, a negative opinion of an ex-employer with someone who still works within an organisation.

The survey also identified the growing trend of ‘boomerang employees’, with almost four in five workers saying they would consider returning to an ex-employer if the timing and deal were right, further highlighting the importance for organisations to consider leavers within their talent pipeline programmes.

Thursday, 19 January 2017

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Unhappy workers more likely to leave negative feedback online