Tribal news: from a gold award to a viral Trek

Tribal news: from a gold award to a viral Trek


PPMA's first ‘Gold Partner'

Tribal has become the first private company to be awarded Gold Partner status by the Public Sector People Managers' Association (PPMA).  It has supported the Association for many years - way back into its ‘SOCPO' days - providing sponsorship and advice in addition to organising the annual PPMA Recruitment Advertising Awards.

PPMA president Stephen Moir said "The PPMA is delighted to welcome Tribal as our first Gold Partner.  We have had a long-standing association with Tribal and are delighted to now formalise our partnership with them.  Our vision as an association is for people-centred public services underpinned by world-class people management approaches that create the necessary passion, pace and performance to achieve real outcomes for people and communities - a vision we know is supported by Tribal, making our partnership sustainable and stronger as a consequence.  We would welcome approaches from other potential partners interested in creating a similarly lasting arrangement."

Tribal takes on world champion

Tribal has recruited David Fielding MBE to lead its central government and not-for-profit executive search and selection practice.  His impressive CV includes an MSc in HRD, an MA in political communications, advocacy and campaigning, and FCIPD and FRSA qualifications.  A graduate of the Cabinet Office's Top Management Programme, he's also a highly experienced senior recruiter.

But perhaps more impressively, he's also a fifth degree black belt, four-time world champion and ex-Guinness world record-holder.  And in 2003, he became the first non-Japanese person to take the individual aikido world championship.  (Sounds like a guy clients wouldn't want to mess with.)

It's Peasnell, but not as we know him

To demonstrate the potency of viral marketing, Tribal posted a ‘Star Trekking with Tribal' video on YouTube (sadly no longer available) featuring "real" Tribal managers (including Robert Peasnell, pictured above).  Within 24 hours of posting - and with absolutely no marketing or promotion, apart from a single email to one individual - the clip had been viewed by more than 400 people across the country, generating numerous telephone calls and emails in the process.

The exercise served to demonstrate how well Tribal's creative new media ideas can work in practice.  (The agency would also like to pass on special thanks to its competitors, who duly forwarded the video to their clients.  As the saying goes, there's no such thing as bad publicity!)

Thursday, 12 March 2009

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