The Ri5 RAD Awards profile: Pete Clarke, Reed Business Information

The Ri5 RAD Awards profile: Pete Clarke, Reed Business Information

With the RAD Awards just over a month away, we thought we’d do a profile with a RADs twist to get everyone in the mood. We spoke to Pete Clarke, sales director at Reed Business Information, who has been involved with organising the RADs for the past seven years, and asked him what makes them so important.

What are your three favourite things about the RADs?

They bring together the whole recruitment industry - clients, agencies and media - in one place every year.

They help everyone to understand and experience what the RADs mean to people in the industry.

Getting to stay in the Grosvenor House Hotel on the evening of the RADs. Their rooms are pretty awesome!

And why do you think the RADs matter so much to the industry?

A RAD Award really is ‘the one’ that all agencies and clients want to win. With so many other awards ceremonies in the calendar it’s important the RADs continue to raise the bar in rewarding excellence in the recruitment communications industry, and I think RBI and our partners - totaljobs, Randstad and all our category sponsors - have managed to do this as the event continues to grow every year. It’s an event run by the industry for the industry.

Who’s your favourite ever RADs host?

In recent years, Jack Whitehall. He was excellent in 2013 - he managed to keep the engagement going throughout the awards and had a good laugh with all the winners and sponsors throughout. He stayed around for photos and spoke to some of the sponsors and delegates after the awards. I have seen him again since at another, smaller event, and he was equally as good.

And who would be your dream host?

Peter Kay, for sure. I try every year but it’s just not his thing. I am also a huge fan of Larry David (Curb your enthusiasm and Seinfeld), but they’re both well out of my budget of course!!

What’s your most memorable RADs moment?

There have been lots. The Jack Whitehall moment for announcing that Havas and Deloitte were winners of the outdoor category only to tell the audience he was joking and ‘that’s for not giving him a job when he graduated’. The agency and client were on their way to the stage celebrating when he announced he was joking. At the time it was horrendous, but we had no complaints and nobody actually remembers who won that particular category only that Deloitte and Havas did not.

(In case you were interested it was JP Morgan / Work Group who eventually went on to win work of the year for their ‘Field of Sparks’ campaign.)

What’s your favourite winning work?

The last two years’ works of the year really stand out for exceptional work – Havas People with the National Offender Management Service in 2016, and TMP Worldwide with Virgin Money in 2015.

I absolutely loved the Teachfirst video from 2015 as it really made me think about teaching (for a very short amount of time!).

And from 2012, the print ad called ‘The List’ by McCann Erickson was risky, arrogant and controversial. As its name suggests the advert listed individuals that McCann wanted to recruit. Audacious to say the least but it worked very well.

And which work didn’t win, but you loved anyway?

The RB video in 2015 was exceptional, with the type of content that hadn’t really been achieved in the employer brand space before. I’m sure in any other year this would have won. It was only because the Teachfirst video was in that category the same year which is why it didn’t. It was given a fully deserved ‘highly commended’ on the night, which rarely happens at the RADs.

Who would be your fantasy table guests?

The aforementioned Peter Kay and Larry David would be fantastic. But also January Jones and Christina Hendricks (actresses from Mad Men) would also get my vote.

And what’s your ideal menu?

Being a vegetarian it’s difficult; I appreciate the challenge in catering for over 1,000 people - most of whom eat meat. One perk of the job is that I get to taste a number of dishes to decide what we should have on the night and I try and mix it up every year. This year I think will be one of the best yet.

If you could make one thing happen for the RADs, what would it be?

To make it a truly global event. Next stop – Las Vegas!

Watch this space…

Friday, 16 December 2016

Share this article

Any questions? Any comments?

Your instant reactions to this article can be posted here.

(Showing 1 - 1 of 1)

brin mcardle Date: Dec 22, 2016

Blimey....keep going Pete !