The Ri5 profile: Tom Brickley, Bernard Hodes


Tom Brickley recently joined the Bernard Hodes team as head of social media. With a background that includes some sterling work in the charity sector, here he tells us how he got to where he is today, as well as running through some of his personal loves and hates…

How did you first get into the industry?

Hodes is my first role solely within the industry – but I’ve been involved in campaigns that touched upon the employer branding space previously. It’s evolving and growing at a rapid pace; I couldn’t turn down the opportunity to jump in.

What would you do if you didn’t do this?

I’ve always had an interest in both the Armed Forces and sport. It would probably be either an officer route in the Army or something to do with football.

Who are your favourite people from the industry?

I’ve worked with some great people across the digital marketing space. Three come to mind – Michael Hobbs, who is now associate creative director at M&C Saatchi, Jen Bull who’s head of copy at Collective London, and Claire Hazle who’s head of digital at Marie Curie. All of them have been inspiring people to work with and I’ve learnt an incredible amount from each of them.

What’s the best piece of advice you’ve received in your career?

You’re always judged on either your very best or very worst work – make sure it’s always the very best!

And what piece of advice would you give somebody starting out in the sector?

Try and pick the brains of everyone around you. There’s so much to learn that those who you directly work with will only know a fraction. Speak to someone you’ve not had any interaction with and ask what they do – you’re bound to learn something.

What’s your favourite recruitment ad?

Lord Kitchener’s appeal to Britons during WWI – iconic and lasting. Probably the most famous finger in popular culture (closely followed by Goldfinger!).

And what’s your favourite non-recruitment ad?

It’s probably the Volkswagen Super Bowl ad from 2011 starring a VW and a very small Darth Vader. It mashes my two favourite passions – cars and Star wars!

You’re entertaining industry contacts. Where do you take them, and why?

If possible, to my local pub. I’m lucky to have known the owners for quite a while. I know they’ll make it a night to remember!

What are you reading at the moment?

Jim Crace's ‘Harvest’ – it was one at the back of the shelf from a couple of years ago. It’s been a brilliant read so far – all about dispossession and the fear of the unknown.

And what are you listening to?

Any new music – EL VY’s new album is on the commute playlist, as is The Neighbourhood.

Which five guests would you invite to your ideal dinner party?

I’m a huge Manchester United fan so it would probably include Sir Alex Ferguson, David Beckham and Roy Keane (to keep it entertaining). Sir David Attenborough would be there too, alongside Ricky Gervais.

What are your top three films?

Back to the Future, Goodfellas and The Dark Knight.

Something or someone for Room 101?

Tomatoes – can’t stand them, and they’re in everything!

What items do you never leave home without?

Apart from the standard wallet and phone, there’s usually some chewing gum and a safety pin in my coat pocket – comes in very handy!

What’s your biggest achievement – career or otherwise?

Apart from being where I am in my career today, it would have to be helping transform the digital capabilities of two charities I’ve had the pleasure of working for. Both WWF-UK and Marie Curie witnessed huge changes in their digital footprint and I was lucky enough to be part of that – ensuring their social channels were fully integrated and on the path to becoming key donation drivers and awareness builders. I’m very proud to see them continue to flourish and I’m excited to see them develop further.

Who’s your biggest hero, and why?

I’m going to go back to my Manchester United fandom and pick Harry Gregg. He was their goalkeeper in 1958 when the Munich air disaster happened and pulled Sir Bobby Charlton and Sir Matt Busby from the wreckage. Unsung, but played a huge part in the history of United.

What is your ideal holiday?

Somewhere secluded that offers the chance of adventure!

Three words to describe yourself?

Easy-going, honest, industrious.

Your best and worst habits?

Best would have to be timekeeping – it’s always better to be early than late! Worst would be a game on my iPhone called TwoDots – I can’t get enough!

What’s your guilty pleasure?

Never turn down a good manicure!

What single fact would surprise people the most about you?

I starred in a production of Aladdin when I was eight – lots of dance rehearsals, costume fittings and stage makeup. Never again…

Thursday, 19 November 2015

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Kevin Turner Date: Nov 20, 2015

Welcome to the business Tom

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The Ri5 profile: Tom Brickley, Bernard Hodes