The Ri5 profile: 
Louisa Moreton, MSLGROUP

The Ri5 profile:
Louisa Moreton, MSLGROUP


Louisa Moreton is managing director of MSLGROUP’s Employee Practice, and is a member of the Government ‘Guru Group’ on employee engagement. She is focused on employee engagement, change, internal communications and employer branding.

How did you first get into the industry?

I started on the DAS graduate scheme and a placement with Smythe Dorward Lambert ignited my interest in employee and talent audiences

Would you do the same again?

I have no regrets and have a great career. But if I could re-visit the past, why do the same again??

What’s the best piece of advice you’ve received in your career?

There is no single piece of advice that comes to mind but I have been lucky to work under some fantastic, gifted and generous people from whom I have learned a great deal and attempt to replicate.

And what piece of advice would you give somebody starting out in the sector?

Don’t just focus on the race to the top - a good grounding in the basics will make you much better as a senior consultant and as a colleague and manager. Meeting notes, admin, planning, project management, accuracy and attention to detail - these are such important skills and clients value them at every level.

What’s your favourite recruitment ad?

Looking at how content-led approaches and social channels have shaken up the approach to recruitment and employer brand marketing, this question feels a little outdated. I really admire anyone trying something new, and particularly those who are joining the external comms agenda with recruitment. It’s all the same thing: reputation.

What are you reading at the moment?

“Raising Boys “by Steve Biddulph. Very revealing to this girl! I’ve just finished the Glass Room by Simon Mawer which brought together story, history and place brilliantly and beautifully. I’m looking forward to re-reading it.

Something or someone for Room 101?

Gender disparity

What items do you never leave home without?

Car keys, lip balm, mobile.

What’s your biggest achievement – career or otherwise?

Career: Returning from maternity leave to a Board role.
Personal: my vegetable garden. Who knew that if you plant stuff, it grows and then you can eat it: amazing! It’s rewarding to see something tangible for my efforts.

Who’s your biggest hero, and why?

I now have two children and after nine months at home with them, I’m newly in awe of my mum who had four. How on earth did she do it?

What's your ideal holiday?

Warm weather, away from it all, but still close to good food.

Your best and worst habits?

A commitment to being on time. Always being late.

What’s your guilty pleasure?

Saving up a series and watching three episodes at once. I'm a Netflix dream come true!

What single fact would surprise people the most about you?

I’m referenced in a French-Canadian novel as ‘the woman who loved rabbits’...

Thursday, 12 November 2015

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