The Ri5 interview: Looking ahead with CA3


In the recruitment communications world CA3 is, by comparison, a young agency. But as a force in the industry, it’s clearly punching well above its weight.

Ri5 met director Tim Salmon, creative director Noel Thomas and head of digital Tim Woodward at their Farringdon offices. With years of agency experience between them, the trio now sit at the heart of the agency, helping to deliver award-winning work for a range of clients.

And on the client front, things are looking pretty good for the agency. Their client list currently includes Kerry Foods, for whom the team handles internal comms among other work; RBS, which uses CA3 to handle its early careers onboarding; and Avis Budget Group, for whom the agency recently picked up a CIPD RMA award for best website.

Kings Health Partners, meanwhile, is a client with an admirable inclusion agenda that CA3 is helping to achieve. The work is aimed at engaging with young people from backgrounds and areas that haven’t traditionally been targeted when attracting talent for the health sector, and, when it goes live, will do this through a website that features blog posts, case studies, and other shortform, easily-digested content designed to appeal to a young audience.

Salmon says: “This website is about engaging with young people from all walks of life and getting them excited about alternative careers in health care. This sector isn’t all about doctors and nurses – our aim is to help the audience understand this.”

Other clients include TrustFord, for whom the agency has developed an employer brand, which is currently being rolled out across the business, while a website review and an analysis of the firm’s assessment and recruitment processes is also on the horizon.

And one newly-won client soon to be keeping the team particularly busy is Screwfix, not least because of the company’s plans for rapid expansion in 2015 and beyond.

And while an agency like CA3 might be recognisable for its employer branding and comms work – and indeed, the team are becoming regulars on the awards circuit – they’re also proud of ELI, the agency’s onboarding product.

But why did they decide to incorporate onboarding into their offering alongside the comms side of things?

Thomas says: “We’ve been lucky enough to work on a number of high-profile onboarding projects in the past, and more recently at CA3, with the latter winning us a CIPD RMA award for RBS. We wanted to take that knowledge and experience and use it to create a product dedicated to onboarding.”

“Unlike other products on the market, ELI aims to embed new people into the organisation by delivering an engaging, personalised and inclusive experience that moves away from the old tick-box approach that is traditionally used.”

He continues: “The fundamental platform can be used for other purposes too, all the way from joining to leaving.”

ELI (whose name is an acronym that stands for ‘Engage, Learn, Integrate’) will celebrate its first birthday this month, and already has an impressive client list, both in the UK and overseas.

As well as a growing roster of clients, it looks like CA3 will soon have a growing team too, and are currently on the look-out for fresh digital talent. They recently recruited Anne Adam as client executive and are now looking at further appointments for account manager and digital developer roles.

Add to this the potential for internships, and it’s not surprising that a move from their current Farringdon offices could be in the offing.

Finally, on a somewhat unrelated note, when Ri5 met the team, creative director Thomas was keen to mention his recent high tea with a nun. It’s not simply something he enjoys doing; it’s related to work the agency is doing for an Irish-based charity called Heart to Hand, which, among other initiatives, works to redistribute food, which would otherwise have been wasted, to a number of charities in Dublin who use it to feed those in need.

If you fancy hearing more about their work, visit the charity’s website.

Wednesday, 7 October 2015

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Noel Thomas Date: Oct 9, 2015

They sound like a fab agency to me. I'd work for them ;)

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The Ri5 interview: Looking ahead with CA3