The July Ri Fiver: a worthy winner

Horley & Flavin.  Nope, we aren't tweed tailors from Norfolk, we're your creative cheerleaders for July. And we do mean cheerleaders.  We're not here to trash the stuff we don't like - we'd all do it differently, that's what makes us creatives.  So, if we can't think of something nice to say about a piece of work we won't say anything at all, hence the super short list.

Heinz
It's a nice insight, well executed with a fresh, humorous style.  Not sure if we'd have been able to resist the temptation to see how we could use so many iconic brands to illustrate the why you should think about doing this job over your current one, but extra marks for going a different way.

 

East London NHS Foundation Trust
Admittedly, a tried and tested concept, but still pretty well executed and a clear message.  Nice to see light copy for an NHS Trust, but they could have changed the copy for each advert to explore the nature of each concept more fully.

 

University Hospitals Bristol
So, to our winner. This series won primarily because of the art direction.  It's well put together, nice typography and they managed to keep a handle on copy length.  Even though it's essentially the same idea four times, it's a nice attempt at a different proposition. It would have been all too easy to slip down the ‘you'll be saving lives in our cardiac unit' so to attempt to say this is what you were born for is a nice angle.  Again, different copy for each advert would have been nice, but it's a worthy July winner.

 

 

So a nice line-up for what is traditionally a lean month in our industry.  Abingdon tweed anyone?

Ri5 sends thanks to all who entered and, of course, to judges Martin Flavin of LawtonWare and Mark Horley of Work Communications.  Congratulations to Tribal, who win the Ri Fiver for July, and commiserations to ThirtyThree (Heinz) and Bernard Hodes (East London) for coming so close.

The Ri Fivers are sponsored by the Institution of Engineering and Technology (IET), one of the world's leading professional societies for the engineering and technology community. The IET publishes two key offline recruitment titles - Engineering & Technology and IET Student & Young Professional Magazine - and the website Engineering & Technology Jobs (www.theiet.org/jobs)

Closing date for entries for the August  Ri Fiver will be midnihgt on Monday 1st September.  The judges will be Mark Braun of 360° and Jonathan Richards of Penna Communications.

Thursday, 31 July 2008

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