The Heist Awards 2019: shortlist announced

                                              

The shortlist for the 2019 Heist Awards, organised by Havas People, have been announced in advance of the awards ceremony set to take place on 11th July in Manchester.

The awards, now in their 29th year, recognise and reward the best work in education marketing.

The shortlist in full:

Alumni and Fundraising Campaign

  • Bournemouth University - Celebrating social capital
  • Brunel University London - Santander Cycles University Challenge
  • Loughborough University - Staying In Touch
  • Newcastle University - Celebrating 30 Years of MBA Excellence
  • University of Brighton - The Brighton Effect - 25 Anniversary
  • University of Essex - Donate Your Pennies

Low Budget Initiative

  • Goldsmiths, University of London - 56% increase in revenue and 74% increase in short course enrolments on a shoestring
  • Leeds Beckett University - Student Blog Squad – peer to peer content with impact
  • Loughborough University - Gold Coast 2018
  • Loughborough University - Health and Wellbeing 2018
  • Royal Conservatoire of Scotland - #RCSWelcomeHome
  • Trinity Laban Conservatoire of Music and Dance - A personal letter from the Principal
  • University of Aberdeen - Win a Free Year in Halls! - A Conversion Success Story
  • University of Salford - Get inside
  • University of Stirling - Best Low Budget Initiative 2019
  • University of Sunderland - DOSH - Opening the Door for Student Opportunity

Postgraduate or Specialist Prospectus

  • Leeds Beckett University - PG prospectus
  • Royal Academy of Dance - Royal Academy of Dance Prospectus 2019/20
  • Royal Conservatoire of Scotland - RCS Prospectus 2019/20
  • St George's, University of London - St George's Postgraduate Prospectus
  • The Glasgow School of Art - Edition: The Mapping Issue
  • University of Northampton - University of Northampton Postgraduate Prospectus
  • University of Southampton - University of Southampton 2019 Postgraduate Prospectus "Inspiring Minds"
  • University of Stirling - PGR Publication
  • University of the Arts London - UAL Pre-degree and Undergraduate Prospectus 2019-20

Best PR or Communications Campaign

  • Bournemouth University - Healthcare Heroes
  • Leeds Beckett University - Amazon Alexa clearing campaign
  • Loughborough University - Heart 2 Heart
  • Loughborough University - Gold Coast 2018
  • Loughborough University - Health and Wellbeing 2018
  • Middlesex University - Pepper goes to Parliament
  • The University of Sheffield - Student Administration Film series
  • Trinity Laban Conservatoire of Music and Dance - Venus Blazing
  • University of Glasgow - Promoting Scotland as the Global Leader of Precision Medicine - ‘The right drug for the right patient at the right time’
  • University of Portsmouth - Plastic-eating enzyme PR campaign
  • University of Stirling - The Ripple Campaign

Community / Business Engagement Campaign

  • Harper Adams University - The Field to Fork Festival
  • Loughborough University - Heart 2 Heart
  • Loughborough University - Operation Jingle Bells
  • Middlesex University Middlesex University - STEM Festival
  • Queen's University Belfast - St Patrick's Initiative
  • University of Stirling - The Daily Mile

Undergraduate Prospectus

  • Falmouth University - 'Get Real' Prospectus
  • Loughborough University Loughborough - Undergraduate Prospectus 2019
  • Manchester Metropolitan University - Manchester Metropolitan University Undergraduate Prospectus 2019
  • Queen's University - Belfast Queen's University Belfast UG Prospectus
  • The University of Manchester - How ‘the explorer’ found a way forward for The University of Manchester’s 2019 prospectus
  • University of Glasgow - University of Glasgow Undergraduate Prospectus 2019
  • University of Lincoln - University of Lincoln Undergraduate Prospectus
  • University of Southampton - University of Southampton 2019 Undergraduate Prospectus "Discover a New World"
  • University of Sunderland - Getting Personal - Reimagining the University of Sunderland's Prospectus

Best use of Content

  • Leeds Beckett University - Empowering students to tell our stories.
  • London School of Economics and Political Science - LSE IQ podcast
  • Loughborough University - Gold Coast 2018
  • Loughborough University - Health and Wellbeing 2018
  • Middlesex University - Made It To MDX
  • Solent University - 52 Things To Do
  • University of Bedfordshire - University of Bedfordshire - Some Call it Clearing
  • University of East Anglia - #homeofthewonderful
  • University of Glasgow - Future World Changers
  • University of Hull - #MyPlasticPledge
  • University of London - Leading Women

International Student Recruitment Initiative

  • Arts University Bournemouth - AUB on the road: Ripping up the rulebook with augmented reality
  • Bournemouth University - Bournemouth University: Global Festivals of Learning
  • Edinburgh Napier - University A Guide for International Students
  • Liverpool John Moores University - Dream in Egypt, Shine in Liverpool
  • Rotterdam School of Management, Erasmus University - The MBA of Value
  • UCL - UCL Accommodation International Student Welcome
  • University of Aberdeen - Aberdeen and China: Doing the Basics Better
  • University of Aberdeen & Robert Gordon University - Go Further
  • University of East Anglia - Your Success Story - India
  • University of Glasgow - Future World Changers

Best Marketing Initiative to Promote Research

  • Leeds Beckett University - Transform
  • London School of Economics and Political Science - LSE IQ podcast
  • London School of Hygiene & Tropical Medicne - Research in Action feature series - London School of Hygiene & Tropical Medicine
  • Manchester Metropolitan University - RAH! Research in Arts and Humanities
  • University of East Anglia - Thinking Without Borders

Best Student Recruitment Initiative

  • Aston University - Here is Aston
  • Manchester Metropolitan University - PGCE Campaign 2018
  • Middlesex University - Made for More
  • Nottingham Trent University - Sorry Not Sorry - Clearing 2018
  • Queen Margaret University - LAUNCHING TEACHER EDUCATION AT QMU: Transforming Teaching, Transforming QMU, Transforming Lives
  • The University of Sheffield - The University of Sheffield Clearing and Adjustment Campaign 2018
  • University of Derby - On track with fast track
  • University of East Anglia - This is UEA
  • University of Glasgow - Future World Changers
  • University of Hull - Healthcare Family Campaign
  • University of Sunderland - In the Moment - Using Confidence and Consistency to Increase Applications

Best use of Innovation in Education Marketing

  • Arts University Bournemouth - AUB on the road: Ripping up the rulebook with augmented reality
  • Bournemouth University - Degrees of difference - influencer marketing
  • Loughborough University - Don’t Just Take Our Word For It
  • University of Aberdeen - Transforming Student Recruitment & Enquiries
  • University of Bradford - Enjoy the Ride
  • University of Portsmouth - University of Portsmouth Rebrand Project
  • University of Salford - “Channel Salford”: Harnessing the power of live broadcasting for recruitment and engagement

Most Effective Digital or Social Initiative 2019

  • De Montfort University - #JoinTogether campaign
  • Leeds Beckett University - Clearing – our evolution of a winning formula
  • Leeds Beckett University - graduation 2018
  • London Metropolitan University - Do Something You Love
  • Queen's University Belfast - Saint Patrick's Social Media Initiative
  • University of Gloucestershire - Students unscripted
  • University of Hull - This is Our Clearing
  • University of Stirling - Discover Stirling – Virtual Tour
  • University of the Arts London - UAL Online Prospectus 2019/20

Best Website

  • Arts University Bournemouth - Arts University Bournemouth - Prioritising Agile: a 'new' website for AUB
  • Keele University - Keele University Website Transformation
  • Plymouth Marjon University - Project Wow
  • Queen's University Belfast - Queen's University Belfast - Best Website
  • Regent's University London - Regent's University London digital transformation web project
  • Swansea University Swansea - University Website Redevelopment
  • University of Derby - Derby.ac.uk - Building a bold and innovative website in 9 months!
  • University of Stirling - University of Stirling Website
  • University of Winchester - Go Where You Feel Most Alive

Marketing Team of the Year 2019

  • Arts University Bournemouth - Arts University Bournemouth - A year to be recognised
  • Hartpury University and Hartpury College - Best Marketing Team of the Year
  • Keele University - Keele University Marketing and Communications Team
  • Leeds Trinity University - Tiny team, massive impact: introducing the Leeds Trinity University Marketing and Communications Team
  • London Metropolitan - University Best team in sector
  • Loughborough University - Marketing and Advancement
  • University of Dundee - Marketing Team of the Year
  • University of East Anglia - Do Different
  • University of Portsmouth - University of Portsmouth Marketing and Communications
  • University of Salford - Salford - Team of the Year?
Thursday, 30 May 2019

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