Tender: Swansea University


Swansea University is tendering for the services of an independent advertising planner and buyer to assist with the University’s recruitment marketing activity which is targeted at attracting and recruiting prospective students (and reaching their influencers) to the University. The services are expected to begin from Academic Year 2019 and will run for a period of 3 years with the option to extend for a further year.

The value of the contract (assuming a maximum four year tenure) will be approximately 1 000 000 GBP to 1 500 000 GBP. The University will reserve the right to spend an additional 500 000 GBP upon the agreement of both parties.

The objectives of the advertising planning and buying agency will be as follows:

  • To raise the profile of Swansea University among all key audiences across appropriate advertising media, in selected locations to be advised by the University
  • Attract more university applications from targeted UK areas, to become potential undergraduate students at Swansea University
  • To raise awareness and brand recognition among the influencers of potential applicants to university
  • Help maintain and develop Swansea University’s market share, and support market growth, in a highly competitive market
  • Help deliver integrated advertising campaigns, in close collaboration with the University’s recruitment and marketing team
  • To assist in achieving competitive advantage over other HEIs by recommending and securing preferred and innovative advertising options ahead of competitors
  • To demonstrate, measure and evaluate the success of advertising as an integral part of student recruitment activity

To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=84907

The time limit for receipt of tenders or requests to participate is 12:00 on 25th September 2018.

Wednesday, 29 August 2018

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Tender: Swansea University