Tender: Robert Gordon University

Tender: Robert Gordon University

Robert Gordon University (RGU) wishes to develop a media strategy to:

  • increase awareness and consideration of the University
  • drive enquiries and applications in the most effective and efficient way
  • improve the quality and increase the quantity of applications

Specific Objectives are:

1. To advise on SEO Strategy and a plan to increase RGU’s reputation, domain authority and to ensure that they are on page 1 of the most popular search engines

2. To develop a PPC Strategy and plan which allows the University to flex their spend to drive more enrolments for the lowest possible CPA.

3. To plan and buy any Digital Advertising to meet objectives and deliver the highest quality of application for the lowest CPA

4. To plan and buy ATL advertising to raise awareness, grow consideration and drive direct response for the most efficient use of spend

The time limi for receipt of tenders or requests to participate is 16:00 on 25th February 2019.

To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=570650.

Thursday, 31 January 2019

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