Northumbria University has a clear vision for 2025: to be a research-rich, business-focused, professional university with a global reputation for academic excellence. Their ambition is to be in the top 30 of UK universities. To achieve this transformation they will:
They are looking to work with a media agency who will support them in delivering on their targets for key markets, including both Undergraduate and Postgraduate recruitment, using an integrated campaign approach. This will include both home and international markets and will include spotlight campaigns in areas such as research, reputation and accommodation.
The University will require a case study, which evidences how you have delivered an integrated marketing campaign and the process you have taken when planning, implementing and reporting on the campaign. You should include the following:
This tender is split into three Lots:
Lot 1 – online media
Lot 2 – offline media
Lot 3 – online and offline media
Full details of the tender, and instructions on how to participate can be viewed online:
https://procontract.due-north.com/Advert?advertId=290d7ab8-f7eb-e811-80ef-005056b64545
The expression of interest deadline is 9:00 on 3rd December 2018
Wednesday, 21 November 2018
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