Tender: Northumbria University

Northumbria University has a clear vision for 2025: to be a research-rich, business-focused, professional university with a global reputation for academic excellence. Their ambition is to be in the top 30 of UK universities. To achieve this transformation they will:

• Build global reputation, market position and revenue streams
• Grow high quality research and use it to drive excellence in all of their activities
• Maximise student and stakeholder satisfaction
• Strengthen operational efficiency and effectiveness, and foster a culture of continuous improvement.

They are looking to work with a media agency who will support them in delivering on their targets for key markets, including both Undergraduate and Postgraduate recruitment, using an integrated campaign approach. This will include both home and international markets and will include spotlight campaigns in areas such as research, reputation and accommodation.

The University will require a case study, which evidences how you have delivered an integrated marketing campaign and the process you have taken when planning, implementing and reporting on the campaign. You should include the following:

• Evidence that this was a complex, multi-channel campaign
• Evidence of strategic planning
• Evidence of media buying that is relevant to the key target audience and stands out in a crowded marketplace
• Evidence of clear return on investment (ROI)

This tender is split into three Lots:

Lot 1 – online media
Lot 2 – offline media
Lot 3 – online and offline media

Full details of the tender, and instructions on how to participate can be viewed online:
https://procontract.due-north.com/Advert?advertId=290d7ab8-f7eb-e811-80ef-005056b64545

The expression of interest deadline is 9:00 on 3rd December 2018

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