So McWrong, it’s McRight

 

TBWA Belgium has come up with a simple, yet effective, campaign entitled ‘McMistakes’. As with many of the best campaigns, it’s not trying too hard, yet uses subtle humour (without being overly patronising), to target the entry-level market.

The premise is simple… McDonald’s wants to “Hire on attitude, train on skills.” So, even if you get the basics a little wonky to begin with, they’ve bought into your potential. Not your past experience (or lack of it).

Clear direct messaging. Distinctly McDonald’s. Job well done.

 

Thursday, 7 June 2018

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