Ri5 Profile: Simon Crowe

Ri5 Profile: Simon Crowe


Simon Crowe, Brand Consultant, joined Crunch Simply Digital in June of this year from ThirtyThree. He works with businesses to help them Identify the correct recruitment messages and target market through data and research. Here we get to know him a little better...

How did you first get into the industry?

I started working for Monster in Sydney when it was getting off the ground in 1999. The power went off in our flat; I ended up in a pub chatting to someone who was hiring for them and next thing I knew I was in Boston learning all about recruitment advertising.

Would you do the same again?

Yes, for sure – I have met some great people and learned so much from working with so many clients.

I’m nosey – and I get to go behind the scenes to places where people don’t normally go. I have been to where the UK’s nuclear button is kept and to call centres in Coventry – no two days are the same and that’s great.

What would you do if you didn’t do this?

Run a coffee shop – although I would probably drink the profits and spend too long talking to people!

Who are your favourite people from the industry?

I’m working with 2 of them now in Rich and Stewart.  I like the way that people like Matt Alder and Jon Hull are always ahead of the curve. The biggest personality is Ken Kane and he introduced me to Work Group and (nearly) everyone there was a pleasure to work with 🙂

What’s the best piece of advice you’ve received in your career?

You have 2 ears and 1 mouth. Listen twice as long as you talk!

And what piece of advice would you give somebody starting out in the sector?

Don’t take a job for free chocolate or a beer fridge.

What’s your favourite ad?

Pretty much anything Paddy Power does.

You’re entertaining industry contacts. Where do you take them, and why?

A day watching England play cricket in the sun. Plenty of time to chat and drink.

What are you reading at the moment?

The four pillar plan.

And what are you listening to?

Anything funky.

Which five guests would you invite to your ideal dinner party?

My Wife, Jamie Oliver, Prince, Danny Baker and Jo Whiley.

What are your top three… motorway service stations…

 I have always worked outside the M25 where we can’t get a tube

1)      Gloucester services - M5
2)      Tebay - M6
3)      Cherwell Valley - M40

Something or someone for Room 101?

Chewing gum!

What items do you never leave home without?

My phone and wallet.

What’s your biggest achievement – career or otherwise?

Adopting my little girl.

What is your ideal holiday?

Lazy times on island of Lefkas in Greece. Reading, eating, drinking, sailing and being with friends and family.

What would be your ideal weekend?

Friday: early finish and off to the park with my daughter.
Saturday: a parkrun under 30 mins and then seeing Aston Villa win followed by a curry and a gig.
Sunday: a lie in, coffee and then a walk by the river to the park and finished off with a great late lunch.

Three words to describe yourself?

Positive / Fun / Old.

What’s your guilty pleasure?

YouTube videos of Chiropractors cracking people’s necks and backs.

What has been your worst/most boring job you’ve ever had?

Measuring maggots out for fishermen at 5am before my paper round when I was a teenager. 

What single fact would surprise people the most about you?

I’m not related to Russell.

Thanks Simon.  If you would like to nominate someone for an Ri5 Profile, or participate yourself, please contact the Ri5 Editorial team at editorial@ri5.co.uk.

Thursday, 27 September 2018

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Matt Alder Date: Sep 28, 2018

Thanks for the mention Simon. I'm sure you are having fun working with the great team at Crunch