Ri5 Profile: Robert Dickinson

Ri5 Profile: Robert Dickinson


More than meets the eye, Robert is a Client Manager at SMRS. When given the opportunity to take part in the Ri5 profile, he certainly didn't procrastinate.

How did you first get into the industry?

My first job in the industry was at MKH. I was extremely fortunate that MKH (now Accord) would hire grads straight out of university and let them work with clients. Accord changed a lot whilst I was working there. I started out primarily on press but it changed to be more digitally focussed. It really put me in a good position to work at MediaCom and SMRS.

Would you do the same again?

Definitely. I really wanted to work in an advertising agency and in 2010 there were not too many options for a history graduate. I had several odd jobs before working at MKH and I was extremely fortunate that Colin Lock (former HR Director at Accord) took a chance on grads.

What would you do if you didn’t do this?

I always wanted to be a journalist when I was growing up. I am naturally nosey, and it seemed a good fit. Unfortunately, my poor English skills probably would mean I would be a terrible journalist.

Who are your favourite people from the industry?

All the Recruitment team at Accord (especially Annabelle, Mark, Leighann and Sally)
All the Career team at MediaCom (especially you Jackie, Sophie, Bethan, Oli)
And now the new team at SMRS – (Rich, Eddie, Zoli, Jayne, Marcus, Rich B)

What’s the best piece of advice you’ve received in your career?

I’m fortunate to have received a lot of advice in my career. I think the best piece of advice I have had was to sometimes take a step back, consider what the best option is, and then work to that objective. It is really important to remain objective. Not always the easiest thing to do though.

And what piece of advice would you give somebody starting out in the sector?

Learn as much as possible. The industry changes so rapidly it is really important to learn and soak up as much about everything as possible. The better digital and sales fundamentals you can develop early, the better career you are likely to have.

What’s your favourite recruitment ad?

The Specsavers, more than meets the eye video, to this day is still one of my favourites.

And what’s your favourite non-recruitment ad?

I have far too many. The Guardian Three Little Pigs was good. Channel 4 Super Humans adverts stand out – especially the audio described adverts. There was a Hostelworld advert which I loved simply for referencing Warrington. I really like the current Rightmove campaign about the house share.

You’re entertaining industry contacts. Where do you take them, and why?

If the budget allows:

Breakfast – Holborn Dining Rooms
– J Sheekeys
– Going to Accord’s box at Wembley remains one of the best things I have done in London

What are you reading at the moment?

I have just finished Sapiens (along with the rest of the London underground). That was very good. Next book will likely be another niche history book.

And what are you listening to?

I was fortunate enough to go see Arcade Fire at Wembley recently. That was amazing. Especially when Jarvis Cocker came on for the final two songs.

Which five guests would you invite to your ideal dinner party?

Jon Richardson, Regina Spektor, Win Butler (Arcade Fire), Margot Robbie, Paul Scholes

Something or someone for Room 101?

Can I put procrastination in 101?

What items do you never leave home without?

I travel light so phone, keys, wallet, work pass is pretty much the only thing I ever have on me. Those who know me well, know that most of the time I do not even have those things.

What’s your biggest achievement – career or otherwise?

I don’t think I have a single biggest achievement. My career so far has been quite incremental with lots of small wins. Winning my first client was a good moment. Promotion at Accord was good, as was getting job offers from MediaCom and SMRS. I have collected my good feedback from clients – that is always a nice thing to get.

Who’s your biggest hero, and why?

I do not think I have a biggest hero. There are lots of people I take learnings from. People like my dad have been a big influence. I have had lots of advice from lots of different people and I think that is really important.

What are your top three holiday destinations?

Ethiopia, Germany, Scotland

What would be your ideal holiday?

One of my favourite things about going on holiday is travelling to new and different places. The Judean Desert was a fantastic place as were the volcanoes in Ethiopia. Both places had great beer and great food. Anywhere with good scenery, nice people and good food goes down well (maybe skiing in La Tania)

What would be your ideal weekend?

Canoeing or cycling in Scotland is awesome. When I was younger and fitter the national league water polo weekends were amazing.

Three words to describe yourself?

Enthusiastic, open, encourageable

Your best and worst habits?

Best habit – seeing the best in people
Worst habit – sometimes I am too strong-willed and need to listen more

What’s your guilty pleasure?


What has been your worst/most boring job you’ve ever had?

Worst job I have ever had was selling wigs. We would sell £2000-£3000 hair units in Fitzroy Square. The majority of the job was cold calling people and asking to talk about their hair in a very salesy way. It was awful.

What single fact would surprise people the most about you?

I have taken a game off Illiyan Nastase at tennis


Thanks Robert. If you would like to nominate someone for an Ri5 Profile, or participate yourself, please contact the Ri5 Editorial team at editorial@ri5.co.uk

Thursday, 26 April 2018

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Gill Rock Date: May 11, 2018

Congratulations, Rob

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