Ri5 Profile: Louis Halton Davies

Ri5 Profile: Louis Halton Davies


Louis is Crunch's Digital Consultant. When he's not throwing himself off of a cliff he works with clients; devising, delivering and optimising search and digital display advertising campaigns. 

How did you first get into recruitment advertising?

My previous job was as a digital marketing officer in the Tourism / Destination Marketing industry. I had a message on LinkedIn from Crunch just over two years ago now and after a few discussions around the company ethos and the vision, I was sold. The rest is history.

What would you do if you didn’t do advertising?

Still something that combines digital and strategy. Before I joined Crunch I was building up my own digital marketing consultancy focusing on lead generation and automated lead nurturing so it would probably still be something tech/strategy focussed like that.

What’s the best piece of advice you’ve received in your career?

“Solutions, not problems”. Anyone can find problems if they look hard enough, but coming up with a solution is way more useful.

And what piece of advice would you give somebody starting out in the recruitment advertising?

From a digital perspective – the people are more important than any clicks or impressions. If your campaigns are actually more like a conversation that hits all the right touchpoints, you’re already knocking on the door of success. This is why we’re seeing a surge in programmatic video and radio – you tend to find that these are the formats with the most personality.

What’s your favourite recruitment ad?

Ferrero’s ‘A Joy To Discover’ by Casual Films, which won the RAD Awards video category in 2016 which we were sponsoring.

And what’s your favourite non-recruitment ad?

Bit of a controversial one, but I loved Dollar Shave Club’s YouTube ad (Our Blades are… Great!) with their follow up Let's Talk About #2 as a close second favourite.

You’re entertaining industry contacts. Where do you take them, and why?

Coasteering. I’m from West Wales which is where it was invented. There’s nothing quite like throwing yourself off a cliff for building relationships. Expert instructors definitely recommended.

What are you reading at the moment?

I don’t do so much reading. I’m dyslexic so podcasts are much easier for me to remember. They’re mostly practical so things like Conversion Cast, the Art of Paid Traffic, Brainfluence, and Recruiting Future are all on the playlist, but I used to read a lot of Terry Pratchett and my most influential book was ‘It’s not how good you are, it’s how good you want to be’ by Paul Arden.

Which five guests would you invite to your ideal dinner party?

I always have a blast at the RADs and would invite everyone I’ve been there with at the drop of a hat. Dinner with Albert Einstein, Carl Jung, Jim Carrey, Miley Cyrus and the Dalai Llama would also be pretty interesting though too.

What are your top three films?

Ex Machina, Avatar and Dumb & Dumber.

Something or someone for Room 101?

Computer problems - I love tech, it doesn’t always love me back in the same way.

What items do you never leave home without?

Keys, phone, wallet, all in very specific pockets so I know if I’ve forgotten anything with a pat. How very exciting.

What’s your biggest achievement – career or otherwise?

Just life. I never thought I could live a stones throw from the beach, have a happy family and push my skills forward all at the same time. I’m so stoked not to have had to compromise on any of these. Joining Crunch is a huge part of this.

Who’s your biggest hero, and why?

Jim Carrey for his words of wisdom.

What is your ideal holiday?

Fiji – I’ve never been but the photos look amazing.

Three words to describe yourself?

Innovative, honest, cringeworthy.

Your best and worst traits?

The amount of dad jokes I crack. It’s both impressive and sickening at the same time.

What’s your guilty pleasure?

A good whisky, or a craft beer I’ve not tried before.

What would surprise people the most about you?

I used to help organise gigs that were a combination of metal bands and burlesque performers. I also have a mild Pokémon obsession.


Thanks Louis. If you would like to nominate someone for an Ri5 Profile, or participate yourself, please contact the Ri5 Editorial team at editorial@ri5.co.uk


Tuesday, 16 May 2017

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