The Ri5 interview: Kasia Rog, ZipRecruiter

 

ZipRecruiter expanded into the UK in 2016, Kasia has joined from Monster and Ri5 met with Kasia to find out more.

Tell us a little bit about you.

I’m originally from Poland, however, I’ve spent most of my adult life in the UK, enjoying the great British weather.

Tell us about your career and how you ended up at ZipRecruiter.

I’m driven by being part of a highly successful team. I came to London with the dream of doing something amazing; which turned out to be recruitment. The UK recruitment industry is challenging, complex, and constantly evolving which I really enjoy. After 11 great years at Monster it was time for me to move on and I had heard a lot of great things about ZipRecruiter.

What is the elevator pitch for ZipRecruiter?

ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, ZipRecruiter actively connects millions of businesses and job seekers through innovative mobile, web, and email services, as well as partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android (US)*. Founded in 2010, Santa Monica-based ZipRecruiter has nearly 1000 employees spanning the US, London and Tel Aviv. 

Can you tell us more about ZipRecruiter UK?

ZipRecruiter expanded its operations to the UK in 2016, and as of June this year has a highly engaged job seeker marketplace of more than 6m+ active candidates and over 150 marketplace partners. We’re moving very quickly and have a world class team based in London, dedicated to providing an outstanding experience for all of our clients.

How does ZipRecruiter help recruiters hire?

Using our industry-leading AI matching technology and our best-in-class candidate experience, we recommend employers’ jobs to 10M candidates across a dynamic mix of channels, including ZipRecruiter.co.uk, 150+ search partners and 100m jobs by email alerts per month. As one of the fastest growing and highest rated hiring sites**, ZipRecruiter combines a best-in-class candidate experience with industry leading targeting. Employers’ campaigns and budgets are managed in real time by recruitment advertising specialists to maximise their budget and meet their hiring objectives. Employers can also feed candidates directly to their company’s ATS.

What is this matching technology and how does it work?

Our AI-driven matching technology helps employers reduce time to hire and improve ROI. The technology analyses tens of thousands of data points to learn how to engage the right candidates with the right jobs.

Where do you see the recruitment industry going?

Our entire industry has relied on some form of job search for decades. But the facts show that consumer choice is increasingly powered by AI-driven recommendations, instead of keyword search, which is why we’re shifting away from job search to job recommendations. We don’t expect AI to replace humans in the recruitment process, instead AI will actually enhance recruiter efforts, making them more efficient at their jobs. ZipRecruiter processes hundreds of millions of signals a year that have been used to train our job matching AI, and the results are continuously better recruitment outcomes. Search is not going away, but it is clear that consumption habits will be increasingly driven by AI-based recommendations. For AI to fulfill its potential in the talent acquisition industry, we must take time to understand how it can be developed and applied to improve hiring outcomes.

How do you as an organisation compete with the Big 4 (Google, Indeed, LinkedIn and Facebook)?

We’re a partnership-driven business. ZipRecruiter is a Google job search experience launch partner and a Facebook Jobs launch partner. We also partner with LinkedIn.

How can an employer start working with ZipRecruiter?

We operate a performance-based model to find candidates for employers’ jobs. Our flexible pricing lets employers tailor campaigns to their top-priority KPIs, whether that’s CPC or CPA. Employers provide us with a brief outlining their hiring objectives, and we provide a budget recommendation and an initial, recommended CPC. Once a budget is agreed upon, we use our suite of flexible products to find qualified candidates for employers’ jobs and prompt them to apply.

Visit ZipRecruiter.co.uk/sponsoredreach to find out more.

 

*MobileAction Data 2018
**Statistics based on TrustPilot ratings as of March 2018, excluding Staffing Firms & Freelance Websites and YouGov Brand Awareness Data

Thursday, 8 November 2018

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The Ri5 interview: Kasia Rog, ZipRecruiter
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