Ri Five minutes with … Richard Purvis & Lety Kemp

Ri Five minutes with … Richard Purvis & Lety Kemp


Crunch has invested heavily in the launch of data products and consulting services.  Ri5 caught up with Richard Purvis, Founder & Technical Director of Crunch and Lety Kemp, Head of BI, to find out more.

Richard, tell us about the developments at Crunch

The newly formed Business Intelligence (BI) team has spent the last 12 months setting up the infrastructure to offer live data dashboards and build a team to provide custom data analytics and consultancy services.

Data performance is what drives our business. Automating data processes is paramount for our continued success in this field. Adding data services to our offering benefits our clients and strengthens our relationships with our partners.

Lety, why was the BI team set up?

Rapid changes in the digital landscape have left many teams struggling to keep up with the amount of data originating from diverse sources. Today, a simple marketing report can have up to six different data sources with over 30 variables. Manually compiling them into spreadsheets has become complex and time-consuming.

This is one of the reasons why recruitment teams that want to make data-driven decisions are looking for automated ways to crunch their data.

The BI team at Crunch helps teams to trace a data strategy and choose the right solutions to suit their skills’ level.

We talk to many marketing and recruitment leaders that are sitting on a world of valuable data but don’t necessarily have the time to start taking advantage of it. We help them with an initial data gap analysis followed by a roadmap. This gives them a blueprint on how to sort out their data, so it becomes an asset rather than a burden.

Who else are you working with?

We recently partnered with WeBuildBots, a multi-award-winning AI company that specialises in customer service automation in the public sector.

It’s clear to us that our University partners can also benefit from advanced analytics. AI-powered chatbots do the heavy lifting on repetitive tasks giving staff members more time to provide a positive and valuable student experience.


Wednesday, 5 June 2019

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