Profile: Stephen Dix

It was with a touch of apprehension that we asked Bernard Hodes copywriter Stephen Dix to take part in our Profile feature.  Would Dixy take it seriously?  We needn't have worried.  As soon as we saw his photograph, we knew everything was going to be alright ...

How did you first get into the industry?
I was beckoned through the shiny doors of the Bernard Hodes office by the collective index fingers of Messers Griffiths, Homent and Dimelow.  

What was your first job in recruitment communications?
Junior Copywriter for Bernard Hodes Group.   

Accident or design?
Accident by design: the result of pretending I actually knew what I was talking about during my interview.   

Would you do the same again?
Yes, but I'd consider wearing a more spacious pair of trousers next time.  

What would you do if you didn't do this?
I've always fancied being an undertaker, and doing all the things an undertaker worth his salt has to do.

What are your proudest professional and personal achievements?
Professional:  Although it's nice to win awards and bathe in the praise of your peers, I'm actually most satisfied by how my typing has come along over the last few years. 43 wpm on average! Pretty good going, eh?
Personal:  I invested an incredible amount of time, energy and money into amassing a collection of over 12,000 vinyl records. All of which are now available at the touch of a button on Spotify. For free. 

Top professional influence?
GG Allin. If you don't know him, then it's time to get on Google and get acquainted.

Favourite industry colleagues and why?
Firstly, Mick Mamuzelos. In their time, those big tender hands of his have taught me a lot. Oh, and if you're reading this Mickey Love, I still have your copy of Hey Whipple, Squeeze This. Would you like it back dear?

Then there's the chap who sits next to me - Russell Lynch. His web design skills are second to none, and he does bake exceptionally good cupcakes.

Why we love online media?
Because it's a big blank page...or rather, monitor. The only limits are your imagination (and browser speed).  

Why we hate online media?
Because to some folk out there, it's the meteor hurtling towards their leafy, prehistoric planet. And they're scared stiff.  

Favourite recruitment ad and why?
Alfred Leete's "Lord Kitchener Wants You" poster. Simple and bold, it helped Kitchener's Army recruit almost 2.5 million men. Plus, when you're all out of good ideas there's always the option of doing a so-soish parody of it.   

Favourite non-recruitment ad?
Although I'm a sucker for unintentionally hilarious TV commercials, I shall resist the urge to mention defecating at a certain little boy's house, and plump instead for the wonderful Weetabix "Steeplechase" ad by WCRS.

Author: Nicholson Baker stole my heart several years ago, and refuses to give it back.
Composer: All the Brians: Eno and Wilson.  
Film director: Gaspar Noé does what he does incredibly well.
Artist: Chris Ware (although I suppose he's more of an illustrator).
Book: Steppenwolf by Herman Hesse.
Song: Fancy Footwork by Chromeo. Or Glad To Know You by Chaz Jankel. Or Police and Thieves by Junior Murvin. Hmm, I'd better stop now.
Film: Michael Haneke's Funny Games U.S. is about as intense as cinema gets for me.
Painting: Erm, something by Rolf Harris?

Perfect weekend?
Friday night: In the pub with work folks, toasting the end of another fruitful week in the recruitment advertising industry.
Saturday: Galavanting around Soho, buying records, supping pints and peeping curiously through the chinks in the parlour doors. Then home for a sloppy giuseppi and a few bottles of ale while chortling along to Harry Hill's TV Burp.
Sunday: A long lie followed by a big juicy bacon sandwich for breakfast in front of Last of the Summer Wine.

Selling: I suppose it depends what I'm trying to sell. If it's knocked-off mobiles, I guess McDonalds is the only sensible choice.
Impressing: I suppose it depends on who I'm trying to impress. If it's Jim Skinner, the CEO of McDonalds, then I'd take him to one of his own restaurants in order to wow him with my unwavering brand allegiance (and get rid of the last few knocked-off mobiles while he's in the toilets). 
Romance:  I suppose it depends on who I'm trying to butter up. If it's that 17 year old girl called Courtney who's been quibbling over the price of a Nokia 3210, I reckon treating her to a large Fillet O' Fish meal will help pave the way to a successful sale. 
Enjoying with friends:  I suppose it depends on the group of friends I'm with. If it's Daz and the boys, we'll head to McDonalds in Hackney where we'll offload over 30 mobiles in little under an hour.  
Eating: Anywhere but McDonalds.

3 or 4 guests for a perfect dinner party?
Jack Nicholson, David Byrne, Barbara Windsor, My Nan (she's always had a thing for Nicholson)

Looking forward to?
Eternal sleep. Oh, and the new Tron movie.

Fondest memory?
The first time I visited Copenhagen was pretty special.

Favourite sport (participant)?
Mixed nude wrestling (I have never actually tried it, but I imagine I would quite like it).

Favourite sport (spectator)?
As above (although the difference is I have actually tried this and I really liked it).

Sporting hero? question please.

Holiday - sun/sea, ski, safari or culture?
Sun and sea, although I have to daub myself in so much Factor 50 it barely seems worth going.

What single fact would surprise people the most about you?
I haven't been arrested yet.

Many thanks Dixy. Comment below as usual (anything libellous will be disallowed). And don't forget to send nominees for future profiles -  

Wednesday, 2 December 2009

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(Showing 1 - 5 of 5)

Dave Amos Date: Dec 2, 2009

I recognise the face, but always thought he was taller.

Lina Slim Date: Dec 3, 2009

i must say I am ever so disappointed to have gotten zero mention - i mean you could have smuggled me into your sporting hero

Basquille Combover Date: Dec 4, 2009

Papa was in the funeral trade. Many would say he was a grave man, but if they could only have spied him larking around with the corpses in his workshop, posing them in funny ways and whatnot, they would've seen he was in fact quite a cheery fellow.

Lucy Avent-Wells Date: Dec 4, 2009


David Connor Date: Dec 4, 2009

I fear you may have supplied the wrong photograph to accompany this article. The chap in your photograph is, quite unmistakably, Mr. Andrew Platt-Higgins.

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Profile: Stephen Dix