PepsiCo call for graduates to identify the next big trend in food and drink

PepsiCo call for graduates to identify the next big trend in food and drink


PepsiCo have launched PepsiCo Go 2018, which will see graduates from across Europe and Sub-Saharan Africa identifying the next big trend in food and beverages.

Candidates will be assessed by a three-stage process, lasting 12 weeks. From this, PepsiCo will whittle down the top graduates, offering the most curious and insightful minds a full-time position at PepsiCo.

The first online stage calls for graduates to register and submit their proposal for what they think the next big food or beverage trend will be and why, and how it can be taken to market. This can be through the creation of a new product, or by adapting one of PepsiCo’s current lines.

PepsiCo’s industry experts will select the most promising concepts, giving applicants access to a global digital portal where they will work alongside an experienced PepsiCo mentor to develop their idea even further.

The best business minds from the second round will secure a place in the final and will get the opportunity to present their idea to a panel of PepsiCo market experts. All finalists will be given the opportunity to interview for a position on PepsiCo’s competitive graduate programme, either within the Digital or Insights team.

Becky Taylor, Senior Director Digital, Europe, Sub-Saharan Africa, PepsiCo said: “The PepsiCo Go Trendsetter Challenge is an exciting platform for graduates to not only put forward their own business proposals, but also to kick-start their career.

“We’re also expanding from three to nine markets in our second year of the challenge, and as a result, we’re expecting the competition and ideas to be even bolder. If you think you’ve got the next big idea in food and drink, and want to work in an exciting and vibrant company, we want to hear from you.”

Tim Warner, ‎VP Insights & Analytics, Europe, Sub-Saharan Africa and Global Innovation Insights Practice, ‎PepsiCo said: “Our Digital and Insights teams play a critical role in shaping the products of the future and how we take them to global markets. Successful graduates who join the programme will be front and centre of making critical decisions that will shape our brands, building innovation, advertising and go-to market strategies.

“At PepsiCo we’re always on the lookout for the best talent, and the PepsiCo Go Trendsetter Challenge is the perfect way to identify the brightest, entrepreneurial graduate minds.”

The programme is available across nine markets, including the UK, Spain, Belgium, the Netherlands, Serbia, Romania, Greece, Russia and South Africa.

Thursday, 1 February 2018

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