Monster research highlights apprenticeship misconceptions


Despite a rise in the number of apprenticeships on offer there are still a number of misconceptions around what they involve and the range of opportunities they can lead to, according to research carried out by Monster.

According to the research, over half (56%) of respondents had never considered an apprenticeship, with 75% believing they are solely aimed at 17- to 21-year-olds. In addition, half of respondents also think there is an age limit to applying for apprenticeship roles.

The research highlighted significant misunderstandings when it comes to apprenticeships in the UK. Over half of respondents (59%) cited a below-average wage as a disadvantage of apprenticeships, yet Monster pointed out the National Careers Service places the average apprenticeship wage at £170 per week. Worryingly, 95% of respondents estimated it at significantly below this, with 60% thinking it was less than £100 per week.

Furthermore, a fifth of respondents (21%) said they either don’t know enough about the opportunities available, don’t see apprenticeships offering much by way of career progression, or avoid them because they feel they carry a negative stereotype.

The research also highlighted major differences in how apprenticeships were perceived by different age groups. Only 14% of respondents aged between 40 and 60 said they would consider an apprenticeship, compared to more than a third of respondents aged between 16 and 24. Monster said this could be partly due to the fact that 89% of 40- to 60-year-olds still think apprenticeships are aimed at younger people, rather than their own age group.

However, the research did find older workers would consider an apprenticeship if they felt the positions were there for them to apply for with nearly half (46%) saying they would consider an apprenticeship as part of a career change.

Andy Sumner, managing director UK and Ireland, Monster, said: “More and more companies are recognising the value in making apprenticeships more readily available to prospective employees. However, there are a number of misconceptions which remain and need to be dispelled. People need to understand that apprenticeships are a viable alternative to the more traditional routes to work, particularly with increasing student fees leading to many young people thinking more seriously about different routes into their chosen career. 

“Furthermore, apprenticeships can now be found in a variety of different sectors, not just in the traditional trade roles, and are open to people of all ages. They offer a great opportunity to workers in more established careers who want to learn new skills or feel drawn towards a change in direction. They’re definitely no longer only an option for young people.”

Tuesday, 1 March 2016

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Stephen Clarke Date: Mar 3, 2016

Totally pointless research. One, it's been done many times before. Two, nearly all apprenticeships are aimed at younger people and 40-60 year-olds are simply not part of the picture. Three, the issue we face is interesting employers in apprenticeships, not in attracting candidates. OK, it would be advantageous to have a wider public understanding of apprenticeships, but that isn't the problem.

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Monster research highlights apprenticeship misconceptions
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