Monster launches social job ads

Monster launches social job ads


Monster has today announced the launch of its social job ads, a social recruitment advertising tool aimed at enabling recruiters to reach out to active and passive candidates on Twitter.

The technology behind the ads targets relevant candidates, and generates an automated distribution of clients’ selected jobs to candidates among the Twitter user base, beyond their own followers.

It uses proprietary targeting technology, aggregating career-specific data, from more than 100 social sources as well as Monster’s CV database, allowing employers to find and engage with candidates across Twitter, regardless of who those individuals follow.

After set-up, the process transforms the Monster Job Ad into a targeted social ad campaign, which can be seen by Twitter’s 15 million active UK users. In addition, the social job ads provide targeted Twitter users with a branded snapshot of the job details, including skills needed, location, education level and salary.

Andy Sumner, managing director, UK & Ireland, said: “Monster Social Job Ads revolutionise the way employers can reach talent across social channels and is the first fully automated social job advertising solution targeting both active and passive candidates - we’re really excited to be launching this product.

“As online and offline lives continue to merge, and more and more candidates are sourced via social networks, it’s crucial that that we’re using the innovative technology we have at our fingertips to ensure we’re connecting the right people with the right jobs, wherever they may be.”

Tuesday, 5 May 2015

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