Millennials favour ruthless, go-getter leaders


Over the festive period, Domino’s needs 5,000 more team members to cope with the Christmas rush.  And, whilst these are temporary positions, recruits will have an opportunity to secure a permanent role. Domino’s sees the holidays as a great opportunity to inspire the next generation of leaders. Something they’re heavily invested in.

TeamSkills is Domino’s leadership programme and it’s designed to equip their people with the skills and training they need to become a leader of the future. So, in the lead up to the Christmas period, they instructed Kantar TNS to research how 1,534 16 to 52-year olds felt about leadership.

The results were broken down into three age groups: Gen Z (16 to 22-year olds); Gen Y (23 to 40-year olds); and Gen X (41 to 52 year olds). The table below shows the importance these groups placed on different attributes.

They were also asked who their most admired leaders were. Martin Luther King was the most admired leader, across all generations. Entrepreneurs Richard Branson and Steve Jobs are viewed as good leadership role models, across all age groups. And Churchill is a good leadership role model, say 50% of millennials.

Simon Wallis, Chief Operating Officer, Domino’s Pizza Group said, “These results challenge the popular assumption of millennials having a more idealistic and inclusive concept of leadership. This may reflect a more hard-nosed attitude to leadership than we expected or perhaps echo the way successful leaders are portrayed in popular culture. This is not surprising if the only vision of great leadership you’ve been exposed to is The Devil Wears Prada or The Apprentice. That said, we’re reassured the two of the most admired leaders are Martin Luther King and Albus Dumbledore, and that’s true of all age groups.

 “As well as opening 600 new Domino’s stores over the next few years, creating over 21,000 jobs, we’re looking for 5,000 more team members to help us handle the festive rush and serve up over 8.8 million freshly handcrafted pizzas during December through to New Year’s Day. It’s exciting to think our new leadership programme, TeamSkills may help seasonal recruits to become team leaders of the future. With over 80% of our managers starting life as delivery drive.”


Wednesday, 20 December 2017

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