MI6 launches first TV recruitment advert


As part of a campaign entitled ‘Secretly, we’re just like you”, Mi6 launched its first ever recruitment campaign to feature a TV advertisement.

The 30 second piece aims to dispel the misconception that candidates for SIS roles need to be from a certain type of background or that opportunities are unsuitable for people with families, for example. The campaign line, #Secretlywerejustlikeyou, aims to resonate with the general public and give a better understanding of the role of an Intelligence Officer.

Launched during the Channel 4 evening news on Thursday, 24th May, the advertisement is the next phase in the Secret Intelligence Service’s continued effort to attract talent from the widest possible range of backgrounds to remain one of the best intelligence services in the world.

Working at the frontline of SIS operations, Intelligence Officers will develop skills in three functions over the course of their career: as Targeter, Case Officer and R Officer. The variety means there is no such thing as a standard officer, but SIS look for key qualities that include emotional intelligence, interpersonal skills, a public service ethos and mental sharpness. Candidates should also be interested in foreign affairs and cultures, want to live and work overseas, be curious and have sound judgement, integrity and technological skills.

Eligibility rules include being British, at least 21 years old, and having a 2:2 degree or higher. Many of SIS’s candidates bring work experience from another sector. Other points of entry into SIS include as a Business Support Officer, for example, and current vacancies include linguists and technology and software specialists.

Last year, the agency launched a bold cinema advertising campaign and continues to recruit across all roles in its workforce. The agency was also recently listed in the Times Top 50 Employers for Women, in the BitC 2017 Best Employers for Race Top 100, and ranked 4th in the Guardian 300 for most popular graduate recruiter overall by gender, ethnicity and socio-economic background.

 

 

Thursday, 24 May 2018

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Phil Woodford Date: May 25, 2018

I really like the tagline and hashtag. Not entirely convinced that the commercial itself has a great deal of cut-through. It's attracted a lot of media coverage though.

Ian Stephens Date: May 25, 2018

The hashtag seems lazy to me. Removing the apostrophe from we're (which I realise you have to do for a hashtag) simply creates a different word so it isn't immediately clear. Why not use #justlikeyou and benefit from exposure to all of those Louis Tomlinson fans?

Anonymous Date: May 25, 2018

Which agency produced the ad?

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