McDonald’s. Doing their bit for the youth of today

McDonald’s. Doing their bit for the youth of today


There’s more to McDonald’s than meets the eye. Sure, they make gazillions of dollars, pounds and yen. Yet they also use their global power for good. Especially when it comes to the youth of today.

In the UK alone, McDonald’s has a 12-year record of providing apprenticeships. Well ahead of the times. They’ve already helped over 18,500 qualified apprentices to learn on the job. And by the end of 2018, they’ll have made another 100 places available on their Management Degree Apprenticeship Programme developed with Manchester Metropolitan University.

They’ve also pledged to provide a further 43,000 apprenticeships across the UK, Germany, the Netherlands, Italy and Switzerland by 2025. And in the US, they’ve donated $2million to provide apprenticeships, as well as funding to training organisations, in Chicago which will help some 4,000 young people. The plan is roll this out to other US cities in 2019.

Why? Well, amongst other things, statistics show that 5.5million of Europe’s young people are not in employment, education or training. And as a major employer of young people, McDonald’s feels it has the potential to help bridge that gap. Their special relationship with their younger workers is showcased in the film below, where it celebrates their diversity, motivations and aspirations.

These worldwide commitments to apprenticeship and training, are just some of the ways in which they’re delivering on their Youth Opportunity Programme. It’s a global initiative to reduce barriers to employment for two million young people by 2025. Through the initiative, McDonald’s is joining the European Alliance for Apprenticeships and the Global Initiative on Decent Jobs for Youth, led by the International Labour Organization, to help accelerate global efforts to tackle youth unemployment.

Harriet Hounsell, Chief People Officer, McDonald’s UK & Ireland, said “Across the UK, there are many young people struggling to gain the skills and experience they need to succeed in the workplace. By providing opportunities for young people to continue their education, develop their skills and gain qualifications while they earn, we want to help them take the next steps in their career. I’m proud of the progress we’ve made in the UK over the last decade and this new global commitment will help us to do even more in the future.”

Wednesday, 12 September 2018

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