Mayor of London campaign highlights gender pay inequality

 

As part of the #behindeverygreatcity campaign, the Mayor of London’s office has produced a video short highlighting the extent of the gender inequality pay gap in the capital and what is being done about it.

The ‘This is Our Time’ campaign is designed to address the fact that the gender pay gap in London is the largest in the UK, despite London also being one of the most diverse and inclusive cities in the world. Women in the workplace in London are not only paid less, but are also underrepresented in leadership roles in the public, private and third sectors.

The ‘Our Time’ initiative will pair high potential women with senior management level champions, both male and female, to create access to professional networks, opportunities and contacts.

Asking the question, “What does gender inequality in the workplace look like?” the short illustrates the answer with an analogy of men being encouraged to use the escalator while women are directed to take the stairs. Further demonstrating that the path to leadership is slower for women, the video goes on to show women helping each other to carry prams up the stairs.

Maternal employment in the capital is 8% lower than the rest of the UK.

The narrative is aimed at encouraging more women from all backgrounds into leadership roles in London as a way to make the city even more successful for the benefit of all.

 

Thursday, 7 June 2018

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