LinkedIn unveils recruiters’ most overused buzzwords


LinkedIn has revealed a list of the business buzzwords that are most overused by HR and recruitment professionals on their profiles, and has encouraged recruiters to ensure their profiles reflect their employer brand in order to attract talent in 2018.

The list is based on analysis of millions of UK member profiles from the past twelve months.

It shows ‘specialise', ‘experienced’ and ‘leadership’ are the most overused buzzwords from the past year.

The top ten buzzwords among UK recruiters are:

  • Specialise      
  • Experienced         
  • Leadership      
  • Skilled
  • Passionate        
  • Expert
  • Motivated
  • Successful
  • Generalist
  • Strategic

Jon Addison, head of talent solutions at LinkedIn UK, said: “Those working in HR and recruitment know just how important keywords can be when it comes to identifying the ideal candidate. But it’s key to remember that it’s a two-way street - and candidates will equally be looking at your online presence too. With January being one of the busiest times for our people visiting the LinkedIn platform to explore new career opportunities, make sure your profile represents you as a true ambassador for your organisation’s employer brand.”

To help understand the change in language, and other findings in the data, LinkedIn partnered with Professor of Sociolinguistics Rodney Jones from the University of Reading, to explain what this means:

  • LinkedIn’s data shows a movement away from highlighting particular personal strengths, towards skills and abilities that can be more specifically categorized. Professor Jones comments, “This narrowing down from generic terms to far more specific words such as ‘skilled’ and ‘experienced’ reflects a change in job roles that are becoming more specialised. Roles in the banking and pharmaceutical sector, for example, are under increasing scrutiny and as a result require more verifiable skills and attributes.”
  • The Buzzwords data also reveals an increased use of ‘leadership’ in recent years, jumping in at number one in 2015’s list and maintaining a presence in the top five ever since. Professor Jones explains, “Companies are becoming less hierarchical - even junior members are expected to demonstrate leadership.”


Thursday, 25 January 2018

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Suzie Harrison Date: Feb 2, 2018

What were the top ten in the previous year? If we're supposed to be seeing a trend then some sort of comparison might be helpful. Define buzzword. Define overused. Describe contexts. I have no idea what point, precisely, this article was trying to make. That clichés can be a turn-off? You don't say.

Spike Turner Date: Feb 5, 2018

Suzie, last year's buzzwords are very similar to this year's: Specialised, Leadership, Experienced, Focused, Strategic, Passionate, Excellent, Expert, Generalist, Successful

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LinkedIn unveils recruiters’ most overused buzzwords
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