Jobsgopublic launches whitepaper to help with apprentice recruitment


Jobsgopublic has launched a whitepaper aimed at helping employers to recruit and train apprentices.

The publication of the whitepaper comes ahead of the introduction of the Apprenticeship Levy, which will change the way many employers deal with apprentice recruitment. Meanwhile, the Government’s target of three million apprentices by 2020 will require recruitment on a significant scale.

To help employers, the ‘Preparing for Apprentice Recruitment’ whitepaper presents findings from a research project on candidate perceptions and motivations regarding apprenticeships. It also offers key insights gained from nearly two decades of public sector recruitment experience.

Miles Skelton, Jobsgopublic managing director, said: “We are incredibly lucky to have a really responsive audience as well as some fantastic relationships with schools, colleges and universities. This allows us to gain such valuable insights into candidate behaviour, opinion and perceptions. This whitepaper is our way of sharing this information and doing our part to help as the levy is introduced.”

Jobsgopublic’s study showed more than half of suitable candidates would consider an apprenticeship. With no shortage of potential recruits in the pipeline, Jobsgopublic said it is therefore crucial that public sector employers are able to attract them to their schemes – and gaining an insight into the attitudes of these prospective applicants could be key.

Olivia Vines, Jobsgopublic head of marketing, highlighted some of the research’s key findings. She said: “Unsurprisingly, salary and location do play a significant part in what candidates are attracted to, however these are by no means the only factors. Our study shows that providing an insight into company culture resonates deeply with prospective apprentices.”

“Also, when putting your apprenticeship schemes together, it is worth strongly considering a scheme in which the candidate will spend time in a number of different teams. This has proved to a strong preference of those who took part in our study.”

Monday, 6 March 2017

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