Jaguar Land Rover team up with Gorillaz to recruit engineering talent

Jaguar Land Rover is working with Gorillaz to recruit more than 1,000, next generation electronic and software engineers.

The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing Ambassador.

As the UK’s leading investor in R&D and a leading global automotive manufacturer, the company has also used its debut season in Formula E to promote Jaguar Land Rover’s thought-leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.

Successfully breaking a code found in the virtual band’s App fast-tracks candidates through Jaguar Land Rover’s recruitment process.   

The campaign marks a major shift in the way the business looks for candidates and is driven by the need to tackle the engineering skills gap, inspire new thinking and attract a diverse range of talent.

The App now includes a new, Jaguar Land Rover recruitment area. This 360° environment simulates the garage of the band’s home and features all the iconic vehicles from Gorillaz past.

Applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar's first all-electric five-seater sports car.

Users can also learn about the vehicle’s performance, battery technology, space, charging and range.

The second and more demanding part has been developed to engage and recruit budding electronic wizards and coders. Its focus is on cracking code in Alternate Reality Game format (ARG). The challenge takes them on a series of code breaking puzzles that will test their curiosity, persistence, lateral thinking and problem solving skills - all real world attributes of a new generation of software and engineering talent.

Alex Heslop, Jaguar Land Rover’s Head of Electrical Engineering, said “As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit. Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, App development and graphics performance. It will be the first of its kind.”

Davor Krvavac, Executive Creative Director of B-Reel London, also commented “This exciting collaboration between Gorillaz and Jaguar Land Rover adds an Alternative Reality Game layer to what is already a cutting edge mixed reality mobile experience combining AR, VR and 360”.



Wednesday, 21 June 2017

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Jaguar Land Rover team up with Gorillaz to recruit engineering talent