In the spotlight: York St John University/Absolute

 

York St John is the oldest higher education institution in York and has been at the forefront of Teaching and Education since 1841.

Absolute were commissioned to develop brand guidelines and an online digital toolkit to give colleagues across the university a clearer understanding of the creative vision and brand narrative underpinning the University’s development. This supported the launch of a bold suite of new brand collateral.

The Brief

Since winning a competitive pitch for the new York St John website in October 2018, Absolute has been an integral part of the team for the University, collaborating to build upon a creative proposition that enables the institution to stand out, and project its unique character and strengths to a growing market .

As the first stage of this process, York St John University commissioned Absolute to develop online brand guidelines to give colleagues across the university a clearer understanding of the creative vision and brand narrative underpinning the University’s development. This supported the launch of a bold suite of new brand collateral.

Simon Allman, Creative Director of Absolute, explains:  “It became quite clear from our first meeting with the client that they had a great creative vision for the university. Working closely with their team, we've taken that vision and developed a brand style and essence that elevates the university and makes it more attractive to its audience, giving it more authentic and relevant style."

The Results

The brand’s initial launch in February 2019 included refreshed brand assets and a video that demonstrates the University’s strengths and reflects the new creative direction. Later in the year, the launch of the full version of the new website will complement the institution’s digital transformation:

We selected Absolute as the agency to work with us as part of the digital transformation project, but realised that they could offer us more. This new brand will now help deliver our new website, and it will be truly unique. We are all very excited about what is to come.” says Dominic Billington, Digital Development Manager, York St. John University.

As part of the process, Absolute have considered the diversity, inclusivity and unique characteristics that make York St John what it is: an ambitious and welcoming University, with a commitment to helping all its students realise their full potential. .

 

Thursday, 13 June 2019

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In the spotlight: York St John University/Absolute
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