Heist Awards 2017 winners

The winners of the 2017 Heist Awards, organised by Havas People, have been announced following an awards ceremony in Manchester last night.

The awards, now in their 27th year, recognise and reward the best work in education marketing, and this year’s awards saw entries from more than 90 institutions – with hundreds of attendees turning up on the awards evening to see this year’s winners unveiled.

The evening, hosted by entertainer Anton Du Beke, saw awards handed out across a total of 17 categories. In each category Gold, Silver and Bronze prizes were awarded, with some entries also being highly commended.

The winners in full:

Best Undergraduate Prospectus

Gold: Loughborough University
Silver: University of Glasgow
Bronze: Bournemouth University

Best Prospectus from a Specialist Institution

Gold: The Glasgow School of Art
Gold: Royal Academy of Dance
Silver: Leeds College of Music
Bronze: University of the Arts London

Best Postgraduate Prospectus

Gold: University of Glasgow
Silver: Loughborough University
Bronze: University of Leicester

Best Postgraduate Student Recruitment Initiative

Gold: University of Winchester - Find the big picture in the fine detail
Silver: Leeds Beckett University - Building Confidence and Inspiring Progression
Bronze: St George’s University of London - Physician Associate Studies: 100% Campaign

Best Undergraduate Student Recruitment Initiative

Gold: University of Sunderland - YouStillCan
Silver: Loughborough University - Open Day Campaign
Silver: University of Bedfordshire - Graduate as a Professional - Clearing 2016
Bronze: Sheffield Hallam University - 2016 Conventions Campaign

Best International Initiative

Gold: University of Bradford - UK-China Accelerated Enterprise Programme
Bronze: University of Aberdeen - International Orientation 2016

Best Alumni, Development or fundraising Initiative

Gold: University of Essex - Click Crowdfunding
Silver: Loughborough University - Love at Loughborough
Bronze: Sheffield Hallam University - Class of 2016 Graduation Campaign

Best Marketing Initiative to Promote Research Excellence

Gold: University of Hull - #HiddeninPlainSight
Silver: The University of Manchester - Research Beacons

Best Use of Innovation in Education Marketing

Gold: Brunel University London - Study with Brunel 
Silver: The University of Manchester - Stellify
Bronze: The University of Bradford - Don't Go To Bradford
Highly Commended: Leeds Beckett University - Getting personal: using technology to give an unrivalled user experience

Best Internal Communications Campaign or Initiative

Gold: University of Sterling - You Can Make It Happen
Silver: Lancaster University - Finely Tailored News
Bronze: Leeds Beckett University - Graduation 2016, staff and student communications

Best Community / Business Engagement Campaign

Gold: University of Bradford - Bradford Literature Festival
Silver: University of Edinburgh - "Deep Time": How one of the UK's most historic landmarks became a public artwork on an epic scale
Bronze: Leeds Beckett University - Leeds Big Screen
Highly Commended: University of Lincoln - The Lincolnshire puppy

Most Effective use of Social Media

Gold: The University of Sheffield - Aisha's letter
Silver: Loughborough University - #LboroFamily's Road to Rio 2016
Bronze: University of Central Lancashire - The National Student Survey Campaign - Mannequin Challenge

Best Website

Gold: Hull College Group
Silver: University of Liverpool
Bronze: University of South Wales

Best Employer Marketing Initiative

Gold: Manchester Metropolitan University - Welcome to Manchester Met
Silver: Loughborough University - #Excellence100 recruitment campaign

Best Low Budget Initiative

Gold: The University of Sheffield - Thieves Inc.
Silver: University of Aberdeen - Personalised English Language Support Project
Bronze: Loughborough University - #LboroFamily's Golden Ticket
Highly Commended: Sheffield Hallam University - Why I became a nurse

The Student Voice Award

Gold: University of Birmingham
Silver: University of Leeds
Bronze: University of Southampton

Marketing Team of the Year

Gold: Loughborough University
Silver: Sheffield Hallam University
Bronze: Heriot-Watt University

Commentary from the judges, along with the full shortlists, can be viewed: http://www.heistawards.com/2017-winners.html

Friday, 14 July 2017

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Heist Awards 2017 winners
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