Financial Times & Lloyds Bank to give UK students free FT subscriptions


The Financial Times has teamed up with Lloyds Bank to give free access to FT journalism to all UK students attending secondary schools, colleges and academies.

From the start of the new academic term in September, students will have full access to award-winning journalism on FT.com. This will be supplemented by a weekly email curated by an FT journalist and panel of teachers to include accessible, engaging content that is most relevant to their curriculum.

The initiative is being supported by an extensive marketing and social media campaign to encourage parents, teachers and students to sign up to the initiative, which will run for the full school year.

The roll out follows a very successful trial at The Leys School, Cambridge, where sixth form student Krishan Puvvada has championed quality journalism as an effective tool in helping students make connections between lectures and world issues.

Krishan said: “This initiative can really bridge the gap between the classroom and the real world, preparing students for working life after school. I hope many other students find the FT as engaging, inspiring and useful as I have.”

Jean Reddan, Head of Marketing at Lloyds Bank, said “We feel extremely passionate about this initiative – through our strength, empathy and experience, we’re eager to support and be by the side of the younger generation, as they look to the future and prepare to take their next step.”

Caspar de Bono, the FT’s B2B managing director, said “We have many employers as customers of the FT and often hear how important it is for interview candidates to show a deeper understanding of the industry they want to work in. This initiative is designed to help secondary school students do this, so they are well prepared for either University interviews or employment”.

Steve Playford, Global Director of Financial Times Career Management, added “British students are invariably entering a competitive world of work when they leave school or university. If they can begin to understand the practical side of Business and Finance through FT content before they reach that point, it will help them to become more employable and also benefit the businesses that they work for. FT.com brings business news to life as it happens and this initiative will help young people to better understand how all aspects of the working world are impacted by economic and political factors.

Individual schools can register from today at https://enterprise.ft.com/en-gb/secondary-schools/.

 

Monday, 12 June 2017

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Financial Times & Lloyds Bank to give UK students free FT subscriptions