Exeter makes history in Newport

For the first time since the AGR awards were launched back in 1978, the Blue Ribbon award – recognising the year’s ‘best of the best’ – has gone to an HEI, the University of Exeter.  This year’s awards were presented by comedian Hugh Dennis at a gala dinner held at Newport’s Celtic Manor Resort on the evening of Monday 9th July.

Among the six category winners, Ernst & Young together with their agency SAS scored a notable double, picking up the awards for both integrated marketing campaign and employer brand.

Teach First and their in-house agency, runners-up in the branding category, went one better by taking the top prize for graduate selection and assessment with an entry that was described as “head and shoulders above the rest”.

The graduate literature category was won by Allen & Overy and City & Law, while Barclays and Bernard Hodes triumphed in digital marketing strategy.  (Wragge & Co with ThirtyThree were highly commended in both of the latter categories.)

The University of Exeter and its in-house agency also took the award for graduate development, pipping five other shortlisted category finalists – Enterprise Rent-A-Car, IBM, the Smarty Train, and Accenture (twice) – in the process, before finally claiming the night’s top prize.

Monday, 9 July 2012

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Anonymous Date: Jul 12, 2012

I am surprised that the AGR support Americanised spelling because other than in The US, awards for excellence are generally "Blue Riband", or have educational standards really dropped that far?

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Exeter makes history in Newport