Employer Brand Management Awards 2018 shortlist announced

 

The shortlist for the Employer Brand Management Awards 2018 has been announced, ahead of the awards ceremony which takes place on 19th April in London.

The awards are judged by those tasked with their organisation’s attraction, engagement and retention strategies, regardless of where they sit in the organisation – HR, internal or corporate communications.

Each category has separate criteria for judging and a points based system created to award on a bespoke basis. Within the categories section there is a detailed look at the areas on which the judges will focus in their deliberation.

The shortlist in full:

Best alignment of the employer value proposition with corporate brand values

  • Kerry Foods and SMRS
  • Pepsi Lipton and Hodes (part of Symphony Talent)
  • Teach First and Tonic

Best communication of the employer brand to the external audience

  • BT Graduate Recruitment and Ph. Creative
  • Dixons Carphone and Hodes (part of Symphony Talent)
  • Mencap and SMRS
  • Teach First and Tonic
  • Zalando SE

Best communication of the employer brand to the internal audience

  • Barclays and Wardour
  • Givergy 
  • Nationwide Building Society and drp
  • Northwell Health and Home
  • Team Knowhow and Hodes (part of Symphony Talent)

Best short-term or one-off employer brand campaign

  • Hermes and Creed Communications
  • Mission and EVRY
  • Moneysupermarket Group and Brandguild
  • Unilever and Hodes (part of Symphony Talent)

Best diversity brand

  • Accenture
  • ODEON Cinemas Group
  • Travelport and Creed Communications

Best digital communication of the employer brand

  • Care UK and Dragonfish
  • ForrestBrown and Hodes (part of Symphony Talent)
  • Hastings Direct and That Little Agency
  • RBS and Tonic
  • Travelport and Creed Communications

Best use of social media in the management or promotion of the employer brand

  • Accenture
  • Barclays and Tonic
  • BT plc and Ph. Creative
  • Circle Health
  • Unilever and Hodes (part of Symphony Talent)
  • Zalando SE

Best employer brand management programme following changed mission, positioning or management

  • Intu
  • Ph. Creative

Best employer brand management programme following a merger or acquisition

  • Renewi and Wardour
  • Standard Life Aberdeen
  • Suez and MerchantCantos

Best brand ambassador programme

  • Assurant and Creed Communications
  • ODEON Cinemas Group
  • Principality Building Society and Mr B & Friends
  • Vestel

Best brand ambassador programme

  • Assurant and Creed Communications
  • ODEON Cinemas Group
  • Principality Building Society and Mr B & Friends
  • Vestel

Best localisation of a global employer brand management programme

  • Philips and MerchantCantos

Best employer brand management event

  • InterContinental Hotels Group and Mr B & Friends
  • Kerry Foods and SMRS
  • Nationwide Building Society and drp
  • Synergy Creative and Arval UK

Best employer brand innovation

  • Care UK and Dragonfish
  • EY
  • Jewish Care and We Love 9AM
  • Kerry Foods and SMRS

Best ongoing commitment to employer brand management

  • Dixons Carphone and Hodes (part of Symphony Talent)

Best employer brand management by a charity, NGO or NFP

  • Jewish Care and We Love 9AM
  • Mencap and SMRS

Best employer brand management from the education sector

  • Teach First and Tonic

Best employer brand from the engineering and manufacturing sector

  • Laing O'Rourke and Wardour

Best employer brand management from the financial services sector

  • Assurant and Creed Communications
  • Barclays and Wardour
  • Hastings Direct and That Little Agency
  • Moneysupermarket Group and Brandguild
  • RBS and Tonic

Best employer brand management from the food and beverage sector

  • Kerry Foods and SMRS
  • Pepsi Lipton and Hodes (part of Symphony Talent)

Best employer brand management from the healthcare and pharmaceuticals sector

  • Philips and MerchantCantos

Best employer brand management from the professional services sector

  • EY
  • ForrestBrown and Hodes (part of Symphony Talent)

Best employer brand management from the retail sector

  • Dixons Carphone and Hodes (part of Symphony Talent)

Best employer brand management from the technology, media and telecommunications sector

  • BT plc and Ph. Creative
  • EVRY and Mission
  • Vodafone and Creed Communications

Best employer brand management from the transport and logistics sector

  • Hermes and Creed Communications

‘Best creative execution of the employer brand’ and the ‘Grand Prix of employer brand management’ will be announced on the night.


Thursday, 8 March 2018

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