Employer Brand Management Awards 2017 winners announced

 

The winners of the 2017 Employer Brand Management Awards were announced last night, with Tonic taking home the evening’s Grand Prix of employer brand management.

The awards ceremony took place at London’s Gibson Hall, and was hosted by comedienne Lucy Porter.

The full list of winners:

Best alignment of the employer value proposition with corporate brand values

Gold - HomeServe and WPA Pinfold
Silver – SAP
Bronze – ING
Bronze - TrustFord and CA3
Highly commended - Lewis Silkin and Living Group

Best communication of the employer brand to the external audience

Gold - Police Now and Tonic
Silver - Benefit Cosmetics and Havas People
Silver – The British Army and Tonic
Bronze - McDonald's and ThirtyThree
Highly commended – Dixons Carphone and Hodes UK
Highly commended - Rotherham Metropolitan Borough Council and Emperor

Best short-term or one-off employer brand campaign

Gold – The British Army and Tonic
Silver – Philips
Silver - Unilever and Hodes UK
Bronze - Bard EMEA and Creed Communications
Highly commended - Compass Group and Blackbridge Communications

Best communication of the employer brand to the internal audience

Gold - HomeServe and WPA Pinfold
Silver - ODEON Cinemas Group and Synergy Creative
Bronze - Dixons Carphone and Hodes UK
Highly commended - AB InBev and MSLGROUP UK
Highly commended - SAP

Best diversity brand 

Gold - Airbus and Petrus Communications
Bronze - Ericsson and Talent Works International
Highly commended – SAP

Best digital communication of the employer brand

Gold - The British Army and Tonic
Silver - Police Now and Tonic
Silver - Unilever and Hodes UK
Bronze – ING
Highly commended - Johnson & Johnson and Omobono

Best use of social media in the management or promotion of the employer brand

Gold - The British Army and Tonic
Silver - AB InBev and MSLGROUP UK
Bronze - Unilever and Hodes UK
Highly commended - Dixons Carphone and Hodes UK

Best use of the employer brand in customer marketing

Gold - RunMyProcess and Pixeldot

Best employer brand management programme following changed mission, positioning or management

Gold - Police Now and Tonic
Silver – ING
Bronze – Philips
Highly commended – SAP

Best employer brand management programme following a merger or acquisition

Silver – Paysafe
Highly commended - Assurant and Creed Communications

Best alumni programme

Gold – Barclays
Silver - Airbus and Petrus Communications
Bronze – SAP

Best brand ambassador programme

Gold - Benoy and Hodes UK
Silver - Johnson & Johnson and Omobono
Bronze – Paysafe
Bronze - Unilever and Hodes UK
Highly commended – Dell

Best localisation of a global employer brand management programme

Gold – SAP
Silver - wagamama and Talent Works International
Bronze - Amplifon and Hodes UK
Highly commended - Mars and Tonic

Best employer brand management event

Gold - The British Army and Tonic
Silver – Just
Bronze – EE and drp
Bronze – SAP
Highly commended - Airbus and Petrus Communications

Best employer brand innovation

Gold - SAP – Assessments
Silver – ING
Bronze – SAP - Life at SAP Illustrated

Best ongoing commitment to employer brand management

Gold – COOK
Silver – ODEON Cinemas Group
Bronze - Dixons Carphone and Hodes UK
Highly commended – SAP

Best employer brand from the charity/NGO/NFP sector

Gold - Police Now and Tonic

Best employer brand from the engineering & manufacturing sector

Silver – Edwards Vacuum Techniques and Home
Bronze - Laing O’ Rourke and Wardour
Highly commended - Airbus and Petrus Communications

Best employer brand from the financial services sector

Gold- LV= and ThirtyThree
Bronze - Assurant and Creed Communications
Highly commended – ING

Best employer brand from the food & beverage sector

Gold – McDonald’s and ThirtyThree
Silver - wagamama and Talent Works International

Best employer brand from the healthcare & pharmaceuticals sector

Gold - mydentist and Creed Communications
Silver - Bard EMEA and Creed Communications
Bronze - HCA Healthcare UK and Blackbridge Communications

Best employer brand from the professional services sector

Gold - Lewis Silkin and Living Group

Best employer brand from the public sector

Gold - The British Army and Tonic
Silver - Rotherham Metropolitan Borough Council and Emperor

Best employer brand from the retail sector

Gold - TrustFord and CA3

Best employer brand from the technology, media & telecommunications sector

Silver – SAP
Bronze - RunMyProcess and Pixeldot

Best employer brand from the utilities sector

Gold - HomeServe and WPA Pinfold

Best creative execution of the employer brand

Benefit Cosmetics and Havas People

Grand Prix of employer brand management

Police Now and Tonic

Wednesday, 26 April 2017

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Employer Brand Management Awards 2017 winners announced