easyJet aiming to get more girls interested in aviation through continued sponsorship of Brownies' badge

 

The Aviation badge was announced in March 2018 to get more girls interested in aviation, to challenge gender stereotypes, and to encourage more girls to consider a career as a pilot. 

The Aviation badge was launched as part of Girlguiding’s new Programme, its biggest ever overhaul of badges and activities. easyJet renews its partnership with Girlguiding as over 7,000 Brownies have so far achieved the Aviation badge or are working towards it.

Girlguiding’s 2018 Girls’ Attitudes Survey found:

  • 53% of girls aged 7-10 would like to be a leader in their chosen job
  • 48% of girls aged 11-21 want more representation of women in science and technology

In 2018, research from the International Society of Women Airline Pilots found that just over 4% of the world's airline pilots are female. However, easyJet’s new female pilot intake in 2018 was 18% of all new pilots. easyJet continues to encourage more women to become pilots, aiming for 20% of its new entrant pilots to be female by 2020.

This partnership extends easyJet's outreach work, as part of its Amy Johnson Flying Initiative, to the Girlguiding community of nearly half a million girls and young women. The aim is to match local Girlguiding units with pilot speakers. Since launching the initiative in 2015, easyJet pilots - including many female pilots - have visited over 200 schools and colleges. easyJet's continued partnership with Girlguiding, the UK's biggest charity for girls and young women, aims to engage even more girls in aviation throughout 2019.

David Morgan, Chief Operating Officer for easyJet commented: “We are delighted to be sponsoring the Girlguiding Aviation badge for Brownies for another year as we recognise the importance of inspiring girls today to improve the gender balance of the pilot community in the future. 

“That is why our pilots have visited more than 100 schools in the last year and we continue to work closely with Brownie units across the country to get girls interested in flight at an early age.

“We firmly believe that no other airline is doing more on this issue.”

Kat Lee, Head of Youth Programmes at Girlguiding, said: “We’re very excited to continue our partnership with easyJet for another year and to engage even more girls in aviation. Thousands of girls have already achieved the badge, developing their engineering skills and having fun too. Our research shows girls want to see more women in careers in science and technology. The Aviation badge is a great introduction for the budding pilots of the future.”

Wednesday, 22 May 2019

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easyJet aiming to get more girls interested in aviation through continued sponsorship of Brownies' badge