DMGT acquires Broadbean

 

Associated Northcliffe Digital, the digital consumer arm of Daily Mail and General Trust, has announced the acquisition of Broadbean Technology.  It's the fourteenth company to be acquired as part of AND's ongoing strategy to build a leading market position in the core classified vertical sectors of recruitment (where it already boasts some 37 jobsites), property, motors and dating.

Broadbean is Europe's leading provider of online job ad distribution and response tracking solutions for the recruitment industry.  Since launching in 2002 it has doubled in size for each year of trading, and now distributes more than 1.5m ads to a network of over 700 job boards every month.

Under the terms of the deal Broadbean will maintain its brand-name, continue under the existing management team at its Canary Wharf HQ, and retain all its current staff.  But from here on, it will also benefit from access to AND's extensive resources and breadth of experience in the digital arena.

Broadbean MD Dan McGuire commented: "We have an ambitious international strategy and our board felt that AND, with its impressive global reach, was the right home for Broadbean.  With the substantial backing of AND, we have every intention of becoming a significant global player in the near future."

AND business development director Dan Martin added: "Broadbean is an ambitious young company with a best-in-class technology set.  It was apparent from the outset that its team and offering would complement AND's existing capabilities in technology and recruitment.  We look forward to helping realise their plans for international expansion and further growth going forward."

Tuesday, 21 October 2008

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DMGT acquires Broadbean