CV-Library launches new ad campaign


September and October sees CV-Library’s biggest advertising campaign to date.

The job board will be targeting key commuter audiences on the London Underground, Glasgow Subway and the Newcastle Metro, as well as launching a new radio campaign, airing on the UK’s most popular stations throughout September and October.

CV-Library’s radio advert will be heard over 128.5 million times reaching over 15.4 million people during popular breakfast and drive time shows. Some of the UK’s leading stations will air the advert including Kiss, Capital, Magic, Heart, Smooth and Absolute, as well as key regional stations all over the country.

To coincide with the radio campaign, there will be over 100 branded taxis in London, Reading and Bristol, branded coffee cups and sandwich bags across the country, and advertising in 271 gyms.  Advertisements will also be seen at Birmingham and East Midlands airports.

Lee Biggins, founder and managing director of CV-Library comments: “Our offline marketing plays a key role in cementing us as the UK's largest CV database; helping businesses of all types and sizes find the best candidates. We’re continuing to invest in a wide range of formats in order to drive candidate registrations and applications in key towns and cities across the UK and we’re really excited about hitting the airwaves with our brand new national radio campaign!

“By taking our adverts nationwide, and across such a range of formats, we’re able to tap into candidate markets in key areas, helping workers to find their next opportunity, as well as supporting local recruiters. We currently have around 160,000 jobs posted on our website for job hunters to take advantage of and we hope that by reaching out via our campaigns, we can connect great talent to exciting businesses.”

Tuesday, 12 September 2017

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