Children’s career aspirations suffer from parents’ lack of confidence


EY, the multinational professional services firm formerly known as formerly Ernst & Young, has released research that indicates half of parents worry that their understanding of today’s career landscape could hinder their child’s prospects.

Despite the fact that parents are the No.1 influence on their children’s career choices, they feel that the ever-changing world of work and their lack of understanding of it mean that more than a third are reluctant to discuss career options or give advice.  

Of the 1,500 parents surveyed across the UK, 30% feel they don’t know about the types of jobs available today, almost the same figure don’t know what their child wants to do, and a quarter said they just don’t have time to discuss it with their child.

More in-depth questioning also revealed that almost three quarters of parents believe they themselves didn’t get the advice or guidance they needed to pursue their dream job. While many also feel they don’t know enough about careers in the digital sector to be able to give advice on options.

65% don’t feel that they are fully informed about the alternatives to university, and a significant proportion still see university as the sole option for their child, regardless of the potential career path. A quarter of parents insisted they wouldn’t be having a conversation about career options with their school leaver as they would be going to university without question.

However, 95% of parents believe that more school leavers doing apprenticeships is a good thing for the UK.

In response to the knowledge gap, EY has launched its ‘Parental Advice’ campaign in the UK. This includes a new parent centric hub. Designed to provide parents with useful content, articles, tips and advice on career options, parents can also stay up to date with events to help them join in the conversation and evolve the careers advice school children receive.

Maggie Stilwell, Managing Partner for Talent at EY, UK & Ireland, said: “Parents are often the first-port of call for children when looking for careers advice, but it seems that many feel ill-equipped to help their child take the vital first step after compulsory education. It’s understandable - the world of work is changing rapidly, with the impact of technology, the gig economy, and more new and alternative routes into the workplace than ever before.”


Thursday, 31 August 2017

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