BT uses virtual reality to recruit top graduate and apprentice talent


BT has been quietly doing its bit to help meet the demand for innovation and digital skills in the UK for some years. For example, in 2014 they launched their Work Ready programme, designed to target those not in education, employment or training. A staggering 3,500 have given it a go, and more than 50% have gone on to gain employment or further education.

It’s all part of a broader Tech Literacy initiative BT launched to inspire people to embrace technology (and includes schemes such as the Barefoot Computing Project which aims to increase the confidence of primary school teachers delivering computer science skills and computing skills).

Which is why they’ve not held back when developing a campaign to attract apprentices and graduates. They have over 1,300 opportunities across a broad range of technical roles, including those within EE and Plusnet – from TV production and engineering, to customer service and cyber-security. The new roles will be spread across London, Glasgow, Belfast, Warrington, Bristol, Cardiff, Doncaster, Newcastle-upon-Tyne, as well as at BT’s world-renowned labs at Adastral Park, near Ipswich, in Suffolk.

Using virtual reality technology, they’ve come up with an assessment process that asks potential candidates to complete a series of “Crystal Maze” style tasks. The candidates will be measured on their analytical skills; how they handle change and their drive and enthusiasm to get tasks completed.

And if they’re successful, their futures look promising. In the spirit of BT’s desire to upskill, many of the apprentices will gain foundation and full degrees. Some graduates will also achieve fully-funded qualifications. BT will partner with local colleges and universities to ensure that apprentices and graduates receive the best education for their area of focus, as well as the hands-on experience and training.

It’s even got Theresa May, Prime Minister, commenting, who said: “I welcome this announcement from BT. More high-quality apprenticeships means more young people with the vital skills and training to take advantage of the economic opportunities of the future.

“Our modern Industrial Strategy, in conjunction with business, will help drive developments in fields like Artificial Intelligence and cyber technology – meaning more high-tech jobs and greater prosperity for people across the country.”

Gavin Patterson, chief executive of BT, said: “We’re proud to be leading the industry by investing in training a huge number of people in the digital skills that the UK economy so vitally needs.

“BT has a rich history of innovation, and it’s an incredibly exciting time to be joining the company as we look towards growing our cyber-security business, developing 5G technologies and enhanced TV content. Our apprenticeship and graduate scheme will equip people with the skills and on the job training they will need to succeed in the future.

“I’m looking forward to welcoming all our new recruits into the business.”

Wednesday, 28 March 2018

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BT uses virtual reality to recruit top graduate and apprentice talent
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