BigChoice Group appoints new Head of Consumer Brands

 

BigChoice Group has appointed Gerry Nixon to the role of Head of Consumer Brands at The National Student.

The National Student is one of the platforms in the BigChoice brand portfolio designed to help organisations, institutions and marketing professionals to influence and communicate better with young people. All of BigChoice’s brands, including thebigchoice.com, Campus Media and the International Student Admissions Service, aim overall to help young people invest in themselves and achieve their potential.

A student-targeted online publication and magazine, The National Student is largely written by a network of 600 student journalists, putting it at the heart of the student conversation. Its contributors represent the UK’s largest and growing network of aspiring writers, filmmakers and bloggers. The team has most recently been working with graduate employers such as Shell and Lloyds of London to establish and maintain strong relationships with the audience through sponsored content opportunities, social seeding, display advertising and email marketing.

With a wealth of industry and client experience gained in senior positions with We Get Students, The Student Room and Educate, Gerry has particular expertise on helping clients to build authentic relationships with university students.

Group Business Director, Kevin McEwan, commented: “The expansion of The National Student’s team further strengthens our commitment and ability to meet clients’ and prospective clients’ needs. We are thrilled to welcome Gerry to the company.”

BigChoice Group’s CEO, Simon Andrews, added: “Gerry is a significant addition to The National Student as we continue to grow our student market share. We are excited to have Gerry as part of our team and he will play a key role in delivering innovative digital content solutions and tremendous value to our clients.”

 

Wednesday, 5 April 2017

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Kevin McEwan Date: Apr 5, 2017

Great to have you on board Gerry! Some exciting times ahead!

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BigChoice Group appoints new Head of Consumer Brands
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