Are manufacturing jobs back in fashion?

Are manufacturing jobs back in fashion?

An international jobs index reveals students are increasingly aspiring to work in car manufacturing and consumer goods companies, with careers in banking becoming more unpopular. By Telegraph Jobs’ editor, Louisa Peacock.

Google is the world's most attractive employer for the fourth year running, according to Universum's latest index published on Thursday.

But companies within the car industry, including BMW, Volkswagen and Toyota, climbed in the top 50 rankings this year, with seven belonging to the automotive industry.

Procter and Gamble, a consumer goods manufacturing company, also climbed from seventh to third place in the global rankings of best employers, based on 144,000 job seekers worldwide.

Nelly Riggenbach Hasler, Universum’s managing director for Europe, said: "The students are looking for companies with attractive products and services which these companies clearly have. Furthermore, they are global and represent strong brands.“

Only two investment banks, JP Morgan and Goldman Sachs, made the top 10 list of employers, with accounting firms like KPMG and PwC proving more popular with students.

The oil, gas and energy field is also becoming more desirable for people starting out in their careers, Universum found. General Electric is the highest ranked in the top 10 engineering employers list, up from eighth to sixth place. Shell leaps five places to 11 on the list, while Esso/ ExxonMobil and BP are climbing.

Opportunities for international travel and relocation are seen as attractive among both business and engineering students.

“Generation Y is used to interact with friends and like-minded from all over the world on social networks every day. They have a global perspective and want to have possibilities to go abroad in their working life,” says Petter Nylander, Universum's chief executive.

Commenting on Google's consistent first-place ranking, Mr Nylander added: "The Google fever is still hot. Students are still attracted by Google´s relaxed and creative work environment, international atmosphere and innovative products. Google let the students know that they offer great benefits that are hard for other companies to match.

“The giants in the software industry are seen as great places for the launch of an engineering or IT career. They offer training, networking and future career possibilities.”

This article was originally featured on

Monday, 24 September 2012

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