Agency Bites

Agency Bites


Welcome to our latest round-up of news and announcements from the agency world. This month sees a packed edition, with plenty of updates on the awards, client and people fronts


SMRS will be presenting at IHR LIVE! Conference with Cadent Gas about their employer brand project.   They are also sponsoring and presenting at the CASE Europe Annual Conference and will be hosting a student panel session that is focusing on widening participation and the undergraduate applicant journey.  In addition, SMRS will be presenting at the EAIE Geneva 2018 conference, talking about branding in Higher Education and how to manage institutions’ reputations.

SMRS have been shortlisted at Personnel Today Awards three times in the employer brand category for their work with Mencap, Kerry Foods and the National Audit Office.

YWare, SMRS’s market insight tool, has been launched.


Penna launched their programme - Aspiring for Excellence. This year-long programme helps to develop future chief executives for local authorities with modules and workshops around the major challenges they will face.

Penna’s Executive Interim practice was acknowledged once again by the Interim community by placing 4th in the 'Best Interim Provider' category of the 2018 IIM Survey. Having ranked in the top 4 for five years in a row, Penna are very proud that their commitment to delivering the highest service levels to their network is applauded and recognised.

Earlier in the summer, Penna shared the findings of their recent research - ‘How should an EVP be judged, measured and viewed?’.  They interviewed senior HR practitioners to delve under the skin of EVP and what it means to organisations and how it is valued. Alistair Milnes, General Manager, HR and Communications for GMT, Christos Tsaprounis, Head of People and Culture at Autotrader, were some of the speakers.

The Penna annual staff conference took place last month in Kent, it was a lovely sunny day filled with teambuilding activities and glamping fun, topped up with an awards night where outstanding contribution by staff and teams were recognised and rewarded.

Talent Works

The team are excited to announce the move into a new 8,000 sq. ft. purpose-built workspace in Northampton early next month. The flexible and collaborative space will feature a bar, library and video wall to showcase work. It’s going to be a great place for developing as a team and learning from each other even more.

As Talent Works continues to build on their digital offering, the team welcomed new starter, Joana Lopez, who joined as a Web Designer with a history of working on large ecommerce sites. They’ve got a lot of exciting builds coming up to keep her occupied and showcase her skills. Unfortunately, as the heat wave peters out, so do their daily ice-lolly dashes. But, they’ll undoubtedly have a new obsession soon.

Basis Media

Basis is busy mixing up the digital magic. Website, NexGen ATS and Onboarding projects are nearing completion this month for JCB, ASDA, Thwaites and Spirax-Sarco, with Pizza Express, EAT., ScS and Steinhoff UK (which includes Bensons for Beds, Harveys and Concorde) all going live.

In addition to new customers, Basis have also welcomed a bunch of new starters.  Michael and Jordan have both joined the Development team, Account Manager Sarah and new Project Manager Diana will offer continued support to clients moving forward. Congratulations also go to Project Manager, Gemma Mounsey, who has recently been promoted to Head of Client Service.

Finally, Basis have recently expanded their Offices, taking over another floor of The Watermill at Broughton Hall.

AiA Worldwide

The AIA family continues to expand as their business does, with the welcome addition of thirteen new faces at their London office since their last update.

AiA have been making the most of a glorious summer by spending time on the terrace. When they’re not holding meetings out there, they’re utilising it for social activities. AiA’s Fun Squad hosted an excellent summer party, which saw a circus theme – complete with coconut shy, ball games, hot dogs and appropriate summer beverages.

Their teams have collaborated to produce incredible work and this year it’s been particularly tricky narrowing down the best of the best, but have submitted a varied selection of entries into the Recruitment Marketing Awards in the hope of once again bringing home an award or two (or more would be even better!).

Hype Collective 

Shell have partnered with Hype Collective to launch "The Better Future Tour". The tour will consist of 7 events making predictions of key issues that this generation will face in their careers around topics like diversity, gender, technological developments and globalisation. The events will be various formats, some hosted on campus others at Shell's head office in London.

Hype Collective will use its network of 5,000 sports teams and societies to ensure that relevant students attend each event.

Founder of Hype Collective, Simon Lucey, said "it is great to be working with such a forward-thinking brand as Shell who are trying to innovate on the classic university tour and create better content for their audience.”

In other news after 6 months of trading, Hype Collective have got a grown-up office, and won clients like Co-op, Abercrombie & Fitch and StudentUniverse.


Ten years ago, Fonemedia’s founder James Dalton was confident that mobile marketing would be the next big shift in the industry and found himself ahead of the game when he started Fonemedia on 08/08/2008.

James’s insight meant that he was at the forefront of discovering how to utilise new technologies, big data and very clever targeting to offer a revolutionary way to connect with audiences.

Since Fonemedia launched, mobile has continued to boom, with 85% of the UK’s population owning a smartphone and 4.57 billion users worldwide. This is expected to grow at a startling rate as users have come to rely on and trust their mobile for a range of uses.

With an ever-increasing audience, which they are constantly discovering more about, and technological advancements happening every day, mobile is a clever alternative to hit-and-miss traditional and less targeted digital methods.


Leeds-based Creative Marketing Services has expanded its digital team with the appointment of Owen Liddell as Digital Operations Manager and Reece Vardy as Web Developer.

Arriving from a similar position at a specialist SEO agency in York, Owen will oversee the agency’s search strategy on behalf of B2B and B2C clients across a wide range of sectors. For the past three years, Reece has been studying at Leeds Beckett University and working at CMS in a part-time placement as part of a degree in Creative Media Technology. He has now joined Creative Marketing Services in a full-time role within the web team.


Capp is celebrating two wins at the Institute of Student Employers’ Annual Student Recruitment Awards: Outstanding Supplier Award for its work with GSK and Best School Leaver/Apprenticeship Strategy for its work with Barclays.

Capp has partnered with GSK since 2016 as the company reviewed how it selected candidates for its Apprenticeships, Future Leaders and Esprit Programmes. Together, they have worked to develop a solution that immerses candidates in GSK, its values and its everyday life. Called ‘The World of GSK Talent Screen’, it delivers consistent first stage assessment in over 70 countries, assessing candidates and providing an engaging, positive and immersive candidate experience.

Able to Enable is a new programme from Barclays that aims to give 10 people with disabilities valuable experience in the workplace. Capp and the bank worked with specialist Diversity and Inclusion organisations and referral partners to support applications from candidates with mental health and physical disabilities, following three key principles: using selection methodology that assesses performance and potential with less reliance on past academic success or experiences; innovative recruitment technology to create consistency and to create authentic and educational content to immerse candidates in the process.


August is a big month for SBW. After ten years looking down on Bristol from the 12th floor of Colston Tower, they are moving in to a new home. Painters, plumbers, kitchen fitters and cablers are busy preparing the new office ahead of the move on August 28th. The new place is an old Coach House, a stand-alone office with three parking spaces and loads of character. While trying to organise this they’ve been busy on a couple of large campaigns, one called Positive Parenting for Welsh Government, will result in the launch of a TV commercial at the end of October. Employer branding projects for NHS clients and a big exhibition for Viridor are also keeping them very busy. SBW also welcomed a new designer, Hannah who has joined them in Bristol.

Smart Resourcing Solutions

It’s been another busy couple of months for Smart Resourcing Solutions. MD, Sophie Milliken, together with Judith Baines, Head of Careers and Employment Service at the University of Hertfordshire, presented at the ISE Student Recruitment Conference at the Celtic Manor.  They delivered a case study on the Assessment Centre Experience (ACE) and shared how the programme has supported diversity and accelerated placement success. ACE won the Best Preparation for Work category at the ISE Development Awards in March this year, and the simulation is believed to be the largest scale assessment simulation in the UK, with over 2000 students taking part this year.

The team have been busy finalising plans for even more Assessment Centre simulations supporting new clients with their employability objectives. The University of Reading, Liverpool John Moores University and Northumbria University will all collaborate with SRS at local football stadiums to provide a fantastic learning experience for their students. It’s an exciting time for the team as they prepare to deliver these fantastic events throughout the Autumn.


It’s been a busy month or two at Jupiter. So much so that they’ve got a bit of a dab on, as they say up in Manchester! (It means they’re perspiring from exertion.)

Their Creative Director, Nick Mitchell, has been busy judging entries for this year’s RMAs. ‘It’s so much fun,’ he says. ‘It’s great to see the variety and scope of work coming out of the industry and the overall quality is outstanding.’

Speaking of outstanding work, they are very proud of the Graduate campaign they're currently producing for E.ON. Jupiter told Ri5 "It’s great to be working with a client who puts so much value in high creativity as a means of delivering the best candidates. We're pretty confident it’ll be in the 2019 awards shortlists!".

Lastly, they’ve had the distinct honour of acquiring the Sparks agency. The combined power of Jupiter with their sister agency Basis, their research partner Charlie Macintosh and now the media expertise of Sparks makes them a true force to be reckoned with.

TMP Worldwide

TMP Worldwide are now six weeks into their acquisition by PeopleScout.  The deal has been received well by the team, providing significant scale and expanding TMP’s capabilities globally.

They will be building the PeopleScout brand as the RPO business and keeping TMP focused on branding, comms and assessment solutions.  They are already getting new business referrals from across the Atlantic.

TMP Worldwide welcomed a number of new joiners to the London business including: Danny Rothslade, Harriet Wrigley, Anna Plokarz, and Jessica Child.

New business wins include significant projects for: Transport for Wales, Student Loan Company, Petrofac, Department for International Trade and Scottish Police Authority.


Agency Bites is published bi-monthly.  To be included in October's update, email your submission, of no more than 200 words, to by Friday 19th October.

Wednesday, 22 August 2018

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