Agency Bites


Is it too late to say Happy New Year? (Clue: yes it is.) Nonetheless, here we are in early 2017 with the year off to a flyer and one of the industry’s biggest awards ceremonies already done and dusted. You’ll read about some big agency successes on that front in our latest round-up, which also includes the usual news on business wins, new starters and what’s keeping everyone busy.   

TMP Worldwide

It’s been a busy couple of months at TMP. Last month, the team attended the RAD Awards where they took home the award for Best Video for their ‘Life Changers’ work for Teach First.  

More recently, TMP has been involved in a partnership with the AA, creating and launching a brand new career website that introduces one of the first ChatBots in the recruitment industry. The AA is using the ChatBot to prioritise engagement and conversation with candidates by showcasing its employer brand.

Meanwhile, new joiners at the agency include Leon Aresti and Natalie Erukhimovich as resourcing business partners, Aurelie Leroy as content marketing executive and Daniel Robin as business development assistant.

And on the work front, the year has got off to a flying start with two global employer branding projects, and lots more video and RPO projects in both the private and public sectors.


SMRS is working with a number of new clients, including Frontline, Unlocked, Kerry Foods, Warburtons, Mencap and TeachFirst.

In the education sector, SMRS is running the higher education stream at the YMS17 LDN conference, while in the employer marketing sector the team presented at the IHR Apprenticeship and Graduate Conversation conference together with TeachFirst, and will also present at the Data and Insight conference with Mencap.

In addition Richard Badley, head of planning, will join a panel of industry experts for ‘Talent Attraction 2020’ at the In-House Recruitment Expo, a panel discussion examining the intersection of recruitment marketing and employer branding, which is reinventing how jobseekers find roles today, and how recruiters will have to source tomorrow.

On the awards front, at the FIRM Awards SMRS is nominated for the Best Supplier Partnership award with House of Fraser, while the agency also won the Best Use of Audio award at the RADs for its work with Yodel.

And finally, Caroline Horne has joined the agency as client manager.


In London Robyne Hart has joined ThirtyThree’s biddable media team, while the London client services team continues to grow with recent joiners including Melissa Palmer, Eliska Hooper, Lauren Cooper and Amelia Greville. They will be joined in the coming weeks by Nick Watkins and Helen Barrett.

And in Bristol Hannah Morgans has joined as project manager, Liz Connelly joins as account co-ordinator and Lorna Addicott joins as senior creative.

Meanwhile, web developer Pedro Martin has become a dad for the first time, to baby Peter.

After the success for Severn Trent Water at the RADs, the team are looking forward to the upcoming FIRM Awards where work for McDonalds, BP and LV= is shortlisted.

The latest in the ‘ThirtyThree presents…’ series of knowledge share seminars recently took place in Bristol, with a focus on the early years careers and graduate market. Speakers from a variety of backgrounds including media, trade association, in-house and agency brought their perspectives on how the market is evolving, culminating in a keynote speech from AGR Chair, Stephen Isherwood.

The London team are also excited about the upcoming ‘ThirtyThree presents…’ event at the House of St Barnabas in March, which will see New York MD Nicole Dorskind discussing the US graduate market together with a number of clients.


It’s been a whirlwind six months for the Tonic team. Fresh from winning six awards at the Recruitment Business Awards including Agency of the Year and the Grand Prix, the agency was also over the moon to pick up Work of the Year and Innovation, Print Ad and Outdoor awards at the RAD Awards.

As a consequence the team were left wondering where their livers had escaped to the following morning - but that’s another story involving quite a bit of champagne and gin.

So, what’s up next? With Naomi Anderson now on board as head of client service and Atia Irshad back from sabbatical as head of delivery, the team are looking forward to getting more fresh thinking out there – although they can’t tell us exactly what just yet…


The WDAD team were chuffed to pick up the Diversity and Inclusion award at the RADs, further cementing the agency’s credentials in this area of attraction and following on from its partnership with Gilbey Films, specialist in disability access and training films.

WDAD has also started work with the Bobby Moore Academy (part of the David Ross Education Trust) situated in the heart of the Queen Elizabeth Olympic Park, and add that it’s a pleasure to have the opportunity to help develop its employer brand and deliver a successful senior leadership team recruitment campaign.

And on the subject of iconic football brands - it’s all gone quiet in the office, with WDAD’s Leicester City-supporting MD not quite so vocal this season. Can’t imagine why!


The year may be well underway, but Penna is pleased to report that its efforts in 2016 are still bearing fruit. Its Christmas card fundraising campaign raised £1,000 pounds for Barnardo’s, and the team are looking forward to hand-delivering this to CEO Javed Khan later this month. Penna wants to thank all of its clients, candidates and partners who contributed to the donation through clicking on its Christmas card.

Returning to 2017, the New Year has involved intensive work on updating Penna’s interim and client communities ahead of the launch of the IR35 legislation in April - Penna has been working with the REC and HMRC to gain real clarity on the implications of the off-payroll changes. This month, Penna’s Executive Interim team are travelling the country to update interims in London, Birmingham and Manchester on the changes and challenges IR35 will bring. Look out for these roadshow updates on Penna’s Twitter account.  

Meanwhile, after successfully launching its Programmatic desk in 2016, this year Penna will be holding a ‘Programmatic Demystified’ event. Taking place on 2 March, it will cover the basics and will show clients how to get the most out of programmatic advertising with the help of an expert panel.

Smart Resourcing Solutions

Smart Resourcing Solutions was recently one of the exhibitors at the Association of Graduate Recruiters’ Recruitment Showcase event in January, while the Smart Resourcing Solutions website has received a refresh and relaunch, with initial positive feedback from visitors.

Director Sophie Milliken is a finalist in the Northern Power Woman Awards 2017, listed in the Entrepreneur of the Year category. The winners will be announced in March.

The team’s assessment simulation has been delivered to two new clients during February. Students from the University of Westminster and Cardiff Metropolitan University participated in the event to improve their employability prospects with graduate employers.

Following a successful pilot in 2016, the University of Hertfordshire has committed to taking 1,000 students through the assessment simulation during 2017. Meanwhile discussions are at an advanced stage with clients who have implemented the simulation in 2016. Data shows their students are benefitting from the experience with improved results in the graduate jobs market. 

Crunch Simply Digital

Crunch Simply Digital has announced it is partnering with The Recruitment Events Co. (formerly known as Reconverse) throughout 2017. The first event, ‘Pioneering Programmatic for Recruitment’ will cover the concept of programmatic, while further events will run in March, June and September.


After a tough 2016 things have picked up since Christmas for SBW on the back of some new business wins. The agency was recently awarded an employer brand project from the Wales Audit Office following a tender process, and was also successful with a pitch to the Military Preparation Colleges with a brief to evolve its brand and develop student engagement and attraction initiatives. SBW has also started working with waste and recycling company Viridor.

At the same time the agency has had a lot of new work from existing client the Department for Education at Welsh Government, including a new film that will focus on language development in young children, which is part of the ‘Education Begins at Home’ campaign.

On the people front, the team are sorry to be losing account executive Caitlin from the Cardiff office, as she’s decided that her future lies in Australia. She and her partner are off to the sunshine at the end of February, and the team wish her all the very best.

Please send your submissions for the next agency bites to by Thursday 13th April

Wednesday, 22 February 2017

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