A bright future for Goldsmiths

 

When you think Goldsmiths, you’d be forgiven to think renowned, arts-biased, top-level university. And that’s not a bad reputation to have per se. However, when you’re a university that’s trying to re-educate an audience that whilst its heritage is very much part of what’s made it the unique place it is today, it’s so much more now… you need to take bold steps.

That’s why they invited in Baxter and Bailey. Their brief? To attract the best, brightest and bravest students to its expanding range of specialist areas that include the arts, humanities, social sciences, computing business and management.

The solution that Baxter and Bailey came up was titled ‘One Goldsmith’ and it places eclecticism, individuality and diversity at the heart of the campaign.

Mixing reportage-style black and white photography from around the campus, with a bright, modern design and an assorted mix of typography, it alludes to a Goldsmiths that’s not hiding from its past, but has its eyes firmly set on its future.

Jennifer New, Student Marketing Manager, Goldsmiths, University of London said “It’s been a real pleasure working with the team at Baxter and Bailey. We came to them with an ambitious brief that they’ve distilled into a striking, powerful campaign that authentically gets to the heart of what makes Goldsmiths such an exciting and inclusive place to study.”

Blair Campbell, Head of Marketing, Goldsmiths, University of London said, “Baxter and Bailey have been simply brilliant to work with: insightful, agile and almost an extension of our own team. The Goldsmiths brand is a powerful and complex one, with a diverse and busy visual language. Baxter and Bailey nailed the brief with some exceptionally restrained, impactful, and beautifully worked graphic and narrative styles which have developed into a stunning campaign.”