2010 Ri High Fiver goes to Penna

A record attendance for the annual Ri High Fiver awards event, held at the IET's Savoy Place headquarters on the evening of Monday 31st January, saw Penna come away with Ri5's top creative prize for 2010.  (Technically the award went to Penna TCS, whose ‘Ministry of LD' work for Elsevier also claimed the RI Fiver award for July.  However Penna consolidated its two recruitment brands into a single brand - Penna Communications - shortly after this date.)

The evening began with a welcome from Ri5 editor and co-founder Bob Anthony, who noted that this was the fifth anniversary of the Ri Fivers, which continue to recognise great creative work across the industry (as can be seen in the Ri Fiver Winners' Gallery) despite the challenging economic conditions.

Bob then presented the monthly Ri Fiver awards for 2010.  The January award also went to Penna TCS, for their Orange careers website, with Tim Woodward - head of development - on hand to collect the prize. He was followed by Steve Paton of Stafford Long, who picked up the February award for Barclays Capital's online graduate campaign.

Tribal's spring flurry included wins for Wiltshire Fire & Rescue's ‘boot' ad in March (collected by Jon Brain and Callie Smith) and Haringey NHS social services in April (claimed by Paul Wright and Jay van Rensburg).

Clever interactive digital work for KPMG saw the May prize go to Hodes (picked up by Andy Rigden), before Tribal completed their hat-trick of monthly awards, with Callie Smith and Phil Hare collecting the June trophy on behalf of the London Borough of Ealing's fostering services.

Penna head of development Tim Woodward took the July award for Elsevier, followed by Katherine Mann of Postgraduate Solutions, who claimed the September award.

Filmic entries dominated the autumn competition, with Harrogate-based The Whole Caboodle winning in October for their client Perrys and VCCP taking the November award for McDonald's (collected by Peter Grenfell).

The final monthly award, for December, went to Wave, with Mike Tamlyn accepting the award in recognition of the agency's work on the YHA website.

With the monthly award presentations out of the way, it was on to the serious business of the night - the ‘live' judging of the monthly winners by a posse of senior creatives from across the recruitment communications industry to determine the destination of the Ri High Fiver for 2010.

Initial support was forthcoming for five of the entries, with three of them locked in increasingly close contention as the completed ballot papers started to roll in.  But just as the final result looked to be too close to call, Penna succeeded in pipping Stafford Long and VCCP to the top prize.

Judges' comments in support of the winning entry included "a simple idea beautifully executed across all media", "B2E is the future and this is the way to do it", and "I was blown away by this campaign... I wish it was mine."

The evening's final award was the special IET prize for the year's best recruitment communications in the area of engineering and technology.  IET director of knowledge Tim Hamer described the level of creativity as "terrific" and showing a great understanding of what appeals to candidates in the organisations they hope to join.

He congratulated two runners-up - Work, for CERN, and ThirtyThree, for Bechtel - before awarding the prize to Hodes for their digital attraction campaign for KPMG.  Andy Rigden stepped up to collect the award before the guests turned their attention back to the IET's splendid hospitality (for which Andy Dingley and his team are to be congratulated once again).

The monthly Ri Fivers now take a short break while the judging process and other aspects of the competition are re-engineered for 2011.  News of the new-look Ri Fivers will be featured on Ri5 shortly.

Tuesday, 1 February 2011

Share this article

Any questions? Any comments?

Your instant reactions to this article can be posted here. Use your own name or a nom de plume.

(Showing 1 - 1 of 1)

Mike Tamlyn Date: Feb 2, 2011

Thank you Bob and all at Ri5 and IET. Dave and I from Wave really enjoyed it. It was great to see 2010's top work out on display, so some of our industry's most interesting and influential characters could pass their judgment one final time, in such an open and relaxed atmosphere. I found this almost as refreshing as the open bar. Top night indeed.

Please log in to make a comment

Already registered?

Haven't registered?

Register for FREE - it only takes a couple of minutes

Not registered? Click here.