Employer branding: Hodes writes the book

Next week sees the launch of ‘The Employer Brand: Keeping Faith with the Deal' (published by Gower), a new book on employer branding from the Bernard Hodes Group.

A collaborative affair written by CEO Helen Rosethorn and others from the agency, it also features a foreword by branding guru Wally Olins and contributions from HR thought-leaders at M&S, GSK and Philips among others.

Designed as a practical guide rather than a collection of academic definitions, the book aims to help both employer brand practitioners and students to gain maximum value from the concept.  It includes expert guidance on measuring employer brand impact and managing corporate reputations online, as well as a series of real-life examples from leading employers that have successfully completed ‘employer brand journeys'.

For many this is a compelling approach.  Met Police HR director Martin Tiplady writes "For me, the significant contribution - different from other offerings on the subject - is the attempt to simplify it all.  Helpfully, it defines the brand as a journey, rather than a project or initiative."

In addition to offering new insights on the topic, the book outlines the distinctive Hodes approach that explores the employer brand as a two-way deal between an organisation and its people.

If you're about to embark on the employer branding journey, you can take a closer look at the book and the people behind it at www.employerbranddeal.co.uk.  For more information about the London launch event, which is being hosted by Sebastian Coe KBE on the evening of Wednesday 24^th June, contact natasha@hodes.co.uk.