Elkington joins IAB

Tim Elkington (pictured), previously managing director of Enhance Media, has been appointed as the new head of research for the Internet Advertising Bureau.

He will be responsible for leading the IAB's research initiatives, including the biannual online advertising expenditure study (in conjunction with PwC) and studies into the effectiveness of digital channels such as mobile, video and social media.

He will also be involved in the January launch of the UK Online Measurement Company, and will be responsible for ensuring that the IAB produces the right research for its members and marketers.

Tim's research career began at the Guardian and included a spell at Workthing (where he headed the function).  At Enhance Media he launched NORAS (the National Online Recruitment Audience Survey), the UK's largest online recruitment research project.

IAB CEO Guy Phillipson said "Tim has excellent credentials in research and online media, and he's already made his mark as a thought-leader in the industry.  Advertisers have a clear need to understand how digital builds brands, and Tim is perfectly placed to lead the charge with the team at the IAB."