CIPD RMAs: 2009 shortlists

With the 2009 CIPD Recruitment Marketing Awards barely three weeks away, we thought it was time to post the shortlisted entries in the various categories - and wish all the interested parties the best of luck on the night.  And if you aren't lucky enough to be attending the awards ceremony at the Honourable Artillery Company Gardens on Tuesday 30^th June in person, you'll be able to check all the winners on Ri5 the following day.  The shortlisted employers/agencies are:

Art direction:

University of Teesside/Euro RSCG Riley (Jaws); Transport for London/Work (Spine); Jaguar Land Rover/TMP Worldwide (Jaguar Land Rover careers site)

Writing:

Jaguar Land Rover/TMP Worldwide (JLR Powered by the People - Heart); Brighton & Hove City Council/LawtonWare (Dullton & Hive); BSM/TCS (Go, go, go!)

Digital:

Shell/JWT & MediaCom (Geopursuit); RAF/COI & LIDA (Basra); NGDP/Work (Josh's video)

Website:

RAF/COI & LIDA (RAF careers); Norwich Union/TCS (Escape the horror.com); Jaguar Land Rover/TMP Worldwide (JLR careers)

Employer brand:

Merck Serono/ThirtyThree & Peer Group; LV=/ThirtyThree; Kellogg's/Work

Recruitment effectiveness:

Paul UK/'andsome (Effectively recruiting a Paul person); GCHQ/TMP Worldwide (GCHQ - It's an interesting world); Hertfordshire Constabulary/Bernard Hodes Group (Voluntary Police Officers (Specials))

Diversity:

AXA (in-house) (Diversity @ AXA); Her Majesty's Prison Service/TMP Worldwide (HMPS Bar None); Thames Valley Police/Tribal (Be a Better You)

Candidate experience:

Paul UK/'andsome (How to recruit a Paul person); Standard Bank/Euro RSCG Riley (Standard Bank in the UK); Nando's/'andsome (Nando's candidate experience)

Campaign:

Jaguar Land Rover/TMP Worldwide (JLR Powered By People campaign); Vodafone/Euro RSCG Riley (Make the most of now - customer service roles); Hertfordshire Constabulary/Bernard Hodes Group (Specials campaign)

Outdoor:

Hertfordshire Constabulary/Bernard Hodes Group (Burglary 48-sheet); NATS/aia (Airstream); Metropolitan Police Service/aia (DJ digital 6-sheet)

Innovation:

Hertfordshire Constabulary/Bernard Hodes Group (expandable banner - handbag theft); Shell/JWT & MediaCom (Geopursuit); PricewaterhouseCoopers/ThirtyThree (interactive brochure)

Internal comms:

Orange (in-house) ('I am' internal campaign); Bernard Hodes Group/Bernard Hodes Group (Town Hall posters); 02/Barkers (02 Festive Village)

Press ad:

Brighton & Hove City Council/LawtonWare (Dullton & Hive); Transport for London/Work (Spine); Metropolitan Police Service/aia (DJ)

Literature:

QinetiQ/aia (degrees brochure); Burges Salmon/ThirtyThree (Resist the Usual); Nando's/'andsome (Connect 5)

Graduate:

QinetiQ/aia (QinetiQ graduate); Shell/JWT & MediaCom (Geopursuit); Orange/TCS (‘I am' an Orange Graduate)

The top accolade - best work of the year - will of course be selected from the winners of the above.